As a Content Marketing Executive, you'll be a key member of the content team, responsible for creating engaging and innovative marketing content for our games (Brawl vs Action, Midcore or Battle Royale, Action) to targeted players across markets. You'll work closely with the Marketing Lead to implement the overall content strategy, contributing to strong brand building and player acquisition.
I. Content Planning:
I. Content Planning:
- Develop and execute a comprehensive Content Plan and Marketing Content Checklists aligned with the overall marketing roadmap and upcoming product updates.
- Translate game updates into compelling content that excites and informs the player community.
- Define a comprehensive content plan that equips all teams with the direction needed to independently develop detailed checklists for their respective deliverables
- QC and manage content production from service teams, ensuring the content will align with Content Direction.
- Ensure content quality and brand voice consistency across all internal and external production teams.
- Collaborate with cross-functional teams to distribute and amplify content via official channels, PR, and KOLs/Influencers.
- Track and analyze content performance across all channels to generate actionable insights.
- Report on key metrics and implement data-driven optimizations to improve engagement and reach
Yêu cầu
Must-Haves:
- 2+ years of experience as a Marketing Planner or a similar role, preferably within the gaming, entertainment, or tech industry.
- A genuine passion for gaming and being able to play PC action games.
- Strong logical thinking and critical thinking
- Strong strategic thinking, data analysis skills, and a keen sense of market trends.
- Strong communication, presentation, and project management skills.
II. Good-to-Haves (Big Plus):
- Hands-on experience playing Battle royale/action or Brawl vs Action, Midcore games.
- Basic to conversational Chinese (Listening & Speaking) (For Battle royale/action game) or Korean (for Brawl vs Action, Midcore) is a major advantage.
- Experience working with gaming communities, KOLs, or esports events.