Key Account Planning Lead

Pernod Ricard
Thành phố Hồ Chí Minh
Full time
2 ngày trước

Mô tả công việc:

(Mức lương: Thỏa thuận)

The purpose of this position is to grow and build sustainable development in Modern Trade customers. Working closely with internal & external stakeholders to build good business relationships, and trade investment strategy to deliver the value and volume target.

1. Customer Strategy & Business Planning:

  • Develop and implement assigned group of customers’ business plans in alignment with the company strategic Channel, Marketing and Category Plans.
  • Monitor daily performance and suggest action plans to improve the results.
  • Work closely with customers & internal teams for monthly master business activities plan & ensure perfect execution.
  • Deliver deals closing with customers, negotiate contracts, and payment terms, responsible for receivables and revenue consolidations for financial reports.
  • Conduct monthly, quarterly, and annual review meetings with customers, reconcile PRVN strategic plan and customer's business plan, prepare action plan for the year.

2. Budgeting & Control:

  • Provide demand forecast for responsible customer(s).
  • Assist in developing the annual A&P budget, set volume targets per store and new stores acquisition and deliver assigned sales target.
  • Submit estimations of budget required to reach such targets and control implementation of approved budget.
  • Monitor progress against objectives and develop plans to address variation versus Budget to optimize revenues and margin in assigned key accounts.

3. Key Account Management:

  • Manage company’s relationship with assigned customers with an emphasis on developing new business opportunities.
  • Assist in yearly negotiations of framework agreements with customers, negotiate and manage prices, trading terms, space utilization and new products, inventory, and monitor retailers, conduct in-store visit tours to check displays and detect opportunities.
  • Establish strategic, cross-functional relationships and regular dialogue with key stakeholders, coach/train them and provide merchandising and business development recommendations.
  • Follow-up operation works, solve issues (stock availability, deliveries, credit notes) to ensure achievement of sales objectives in assigned accounts.
  • Organize and participate in the KAM monthly performance review meeting.

4. Business Information & Intelligence:

  • Stay abreast on market, competition, retailers, and shopper’s trends ...to react quickly to the market trends and innovative competition.
  • Coordinate with Commercial Planning Team to ensure periodical/ ad-hoc sales reports and market intelligence/insights relating to the region are available for BOM with accurate data.

5. Visibility and Activation:

  • Secure visibility location through the POSM, Product display, etc. per chain.
  • Oversee the effective implementation of all trade activities & activations.
  • Work closely with the Trade & Brand Marketing team to develop activations to fit in with customers.

6. Internal & External Customer Satisfaction & Communication:

  • Build strong relationships with Key Accounts to assist in the development of long-term PRVN partnerships, customer satisfaction and add value to customers to help build PRVN business.
  • Build and maintain interdepartmental relationships to ensure smooth cooperation and effective internal quality across departments & units.

Chức vụ: Trưởng Nhóm/Trưởng Phòng

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

Competitive Salary Package
Premium Health Insurance for employee and family member
Dynamic and Fast Growing Company

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

Education & Experience

  • MA/BA Degree in Business, Marketing, Management, Economics, Finance.
  • At least 8 years of experience in wine, beer, beverage or FMCG, including 3 years at management level
  • Communicative English
  • Proficient in office computing

Functional & Leadership Competencies

  • Fluency in English, computer literacy
  • Good communicative skills
  • Analytical skill, decision-making and problem-solving skill
  • Sales and negotiating skills
  • Able to work under high pressure
  • Fast adaptation to the job
  • Confident and active
  • Comprehensive understanding of the modern off-trade channel and customer management, laws, and regulations.

The Job Description reflects a true and accurate picture of the job as at the updated date.

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Chăm Sóc Khách Hàng,Kinh Doanh/Bán Hàng,Lập Kế Hoạch,Đấu Thầu/Dự Án


Trung cấp - Nghề
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