O2O Facebook Supervisor

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Summary: This role plays a pivotal part in managing and optimizing digital performance across Facebook Shop, executed by external partners. Reporting directly to the O2O Operations Manager, the role emphasizes tracking and analyzing digital performance metrics, while also overseeing essential tasks like budget management, content strategy, process optimization, and team coordination. The candidate will work closely with various stakeholders to ensure successful execution of commercial plans and sustained digital growth.

• Reporting directly to: O2O Operations Manager

• High frequency of interaction: External Partners, Livestream Team, Cross Function.

• Working location: Flemington Tower, 182 Le Dai Hanh, District 11, HCM 1.

MAIN RESPONSIBILITIES

1. Execution:

• Oversee daily operations, resource management, and ensure smooth execution.

• Leverage key tools, stay updated on channel algorithms and enhancements, master tactics, and implement changes to optimize performance and drive continuous improvement.

• Identify problems and risk blocking execution speed, inform O2O Operations Manager and suggest solutions.

2. Commercial Planning:

• Develop monthly commercial plans to drive revenue on Facebook Shop.

• Create, adjust, and align realistic plans with stakeholders (CLPs, Facebook, Sales team, brand team, O2O team…)

• Generate new ideas for growth and implement A/B testing strategies.

• Propose budget needed to realize commercial Growth plan across different Brands and take feedback to adjust from O2O Operations Manager, Brand team, Agency, Platform.

3. Stakeholder Management

• Ensure alignment on commercial plans and execution updates.

• Review performance to engage key stakeholders (Sales, Customer Marketing, Marketing).

• Manage people & be aware team's pressure and capacity to realign and motivate people around and within team.

4. Tech Automation

• Optimize user journeys and key touchpoints.

• Automate campaigns & always-on sales performance.

• Contribute to scaling CLPs on TikTok and Facebook.

5. Process

• Design, develop, and refine SOPs for channel management.

6. Content

• Provide direction for organic and paid content strategies.

• Coordinate content requirements with the Content Lead.

7. Team management

• Oversee Assistant Streamer team and act as the key liaison with the O2O Operations Manager, providing timely updates by consolidating team responses.

MAIN REQUIREMENTS:

• Completed bachelor’s degree in marketing/economics/business management or related field.

• 3+ years of experience in digital marketing / campaign execution on social media platform, especially on Tiktok Shop or Facebook is preferred.

• Experience in FMCG, Nutrition, or Online/Offline channel management is a plus.

• Intermediate English proficiency

• Proficient in MS Office

• Excellent written and verbal communication skills with strong interpersonal and presentation abilities.

• Self-driven, proactive, and committed to continuous improvement.

• Highly adaptable, with a strong ability to deliver timely and accurate results. 

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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