Responsibilities:
The position is responsible for developing and implementing marketing strategies within Jollibee stores to enhance customer engagement and experiences with key products. This role involves creating and managing promotional programs, developing POSM advertising tools, and collaborating with partners to provide complementary products such as gifts. Additionally, the role requires ensuring consistency in the execution of in-store activities, managing the marketing budget, and tracking financial performance to achieve revenue and profitability targets.
1. On-premise marketing strategy development and management
- Market research customer preferences, behaviors, and trends related to dine-in/take-home/Kid and Teen parties.
- Analyze competitor’s marketing strategies for differentiation and innovation.
- Collect detailed information about customer feedback related to Jollibee products to prepare for developing strategies, plans or adjustments to improve customer experience, food taste (cooperate with RnD, Product development, QM...).
2. Build up On-premise channel-specific infrastructure
- Develop and Upgrade Technology Platforms for In-Store Sales
- Plan for optimize operational efficiency (includes payment solutions: e-wallets, cashless payment…).
- Set up sales tools (buttons, systems) for operational transactions.
- Generate ideas and refine the integration of technology solutions for On-premise channels
3. Develop and create On-premise channel sales-building programs
- Developing party Packages
- Research and Analysis expectations for Kids channels (JKP, JKC) and JTP.
- Plan and design attractive promotional programs (discounts, combos, gifts) specifically for On-premise.
- Create diverse party packages with menu options, gifts, and entertainment activities.
- Lead promotional campaigns for Kid/Teen channels through social media, the website, and in-store.
- Increasing Revenue for 2nd TC
4. Map out channel communications grid/calendar for the On-premise channels, ensuring strategic alignment and coordination among all relevant departments
- Develop a communication schedule and manage On-premise according to a unified plan.
- Coordinate closely with relevant departments (Brand MKT, Trade MKT, RSQM, OPS, BT) to ensure consistent implementation (CRM, loyalty programs....).
- Serve as the single point of contact (SPOC) to ensure alignment between brand and trade teams.
Requirements:
- From 5 years of hands-on in marketing-related roles within F&B, Retail, QSR. At least 2-3 years of working experience in the same role (strong planning)
- Fluent English (Both writing and communication)
- Good understanding in Marketing both online & offline
- Project management and strong agency leadership
Jollibee Vietnam
152 Dien Bien Phu street, Ward 25, Binh Thanh Dist.
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