Partnership Manager-Schools & Agents (Northern Provinces)

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

Partnership Manager-Schools & Agents (Northern Provinces) is responsible for building and managing strategic partnerships with high schools, education agents, and recommenders across Northern Provinces of Vietnam. This role focuses on expanding the B2B partner network, generating qualified leads, optimizing recruitment processes, and driving effective collaboration with internal teams such as Student Recruitment, Marketing, and Academic departments. The goal is to contribute significantly to student recruitment through high-performing schools and agents channels.

AREAS OF RESPONSIBILITY

1. B2B Channel Development & Partnership Management

• Identify, establish, and nurture strong partnerships with high schools, education agents, and recommenders across Northern Provinces.
• Negotiate and manage collaboration agreements to ensure mutual benefits and long-term engagement.
• Organize regular engagement activities with partners, such as school visits, agent training, and recommender workshops.
• Represent BUV in school events, education fairs, and partnership visits in provincial markets.
• Expand and maintain an active database of partners and recommenders in CRM (e.g., Salesforce).

2. Lead Generation & Recruitment Performance

• Develop and implement effective B2B strategies to drive high-quality leads for the student recruitment team.
• Coordinate closely with the B2C Recruitment team to ensure smooth lead handover and support lead conversion.
• Monitor lead performance by channel and recommend improvement strategies to optimize conversion rates.
• Align B2B activities with enrolment targets and contribute directly to achieving student recruitment goals.

3. Team Development & Operational Excellence

• Build and lead a high-performing B2B recruitment team to expand BUV’s presence in the Northern provinces market.
• Coach, mentor, and manage team members to ensure task ownership and consistent performance.
• Continuously review and improve processes related to partner engagement, event planning, and lead tracking.
• Ensure compliance with internal standards and provide regular training on BUV’s offerings and admissions processes.

4. Cross-functional Collaboration & Promotion Activities

• Work closely with the Student Recruitment & Marketing team to plan and execute joint promotional campaigns and school-based events.
• Collaborate with Academic departments and university leadership to organize academic showcases, trial classes, and career orientation activities at partner schools.
• Support the development of localized promotional materials tailored for schools and provincial audiences.
• Participate in planning and feedback meetings to align B2B channel efforts with the university’s strategic direction.

5. Other Tasks

• Provide regular reports on performance metrics, market insights, and partner feedback to the Head of Student Recruitment.
• Ensure partner satisfaction through effective customer care and relationship management.
• Stay informed on market trends, competitor activities, and policy changes affecting student recruitment.
• Perform other duties as assigned by line management to support the university’s strategic enrolment objectives, such as consultation on Open Day, Experience Day, and other big events.

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in education, Business, Marketing, or a related field
• Postgraduate qualifications are a plus
• Minimum of 5 years of experience in business development, B2B sales, or higher education recruitment; with minimum 3 years in management role.
• Proven experience managing partnerships and recruitment in provincial or school networks
• Excellent Professional English & Vietnamese
• Strong leadership, coaching, and team management capabilities.
• Excellent communication, negotiation, and relationship-building skills.
• Willing to travel to provincial partners

Desirable

• Experience working in the education or training industry, having good network of agents, and schools’ partnership is highly desirable.
• Strategic mindset with the ability to drive both immediate results and long-term relationship value.
• Team leadership or people management experience is highly desirable
• Proficient with CRM systems (e.g., Salesforce) and data-based performance analysis.
• Deep understanding of the Vietnamese education land scape is an advantage.

COMPETENCIES (behavioural)

Essential

• Effective Communication
• Managing & develop people
• Planning & organising
• Problem solving & decision making
• Customer & service orientation

Desirable

• Creative thinking & innovation
• Strategic thinking

BENEFITS

• Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
• 13th month Tet bonus (Vietnamese candidates);
• Annual cost of living adjustment;
• Annual salary increases and bonuses based on performance;
• Recognition & awards programmes;
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
• Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
• Education support for staff, spouse and children;
• Relocation allowance to cover visa/flights/initial days accommodation
• Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
• Transportation support;
• Business travel insurance;
• Various staff events throughout the year (outings, year-end party, sports activities and other events);
• Onsite fitness and sports centre;
• Opportunity to work within a professional and multicultural environment.

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.