Product Marketing (Mobile App)

Mô tả công việc:

(Mức lương: Đến 27 triệu VNĐ)

We’re looking for a Mobile Product Marketing Specialist with at least 6 months of hands-on experience in performance marketing for mobile apps or games. Ideal candidates are passionate about user growth, have a strong data mindset, and are excited to work on products with long user lifetimes (180–365 days) and monetization through in-app purchases (IAP) and subscriptions. You’ll collaborate closely with product, creative, and analytics teams to drive sustainable user acquisition, optimize ROAS, and maximize LTV.

JOB RESPONSIBILITIES:

• Campaign Management: Plan, execute, and optimize UA campaigns across multiple Ad channels (Google Ads, Meta, ASA, AppLovin, Mintegral, etc.) to improve ROAS and hit growth targets.
• Performance & Insights: Analyze campaign data to identify opportunities, test hypotheses, and deliver insights that boost marketing and product performance.
• ASO: A/B test app store metadata and align ASO efforts with paid UA to drive higher conversion.
• Cross-Functional Collaboration: Partner with creative, product, and AI teams to ensure smooth execution and share user insights to support growth.
• Market Awareness: Keep up with platform changes, tools, and industry trends to stay competitive.

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

• Salary: Up to $1,200/month
• 13th-month salary paid annually, performance review every 6 months.
• Lunar New Year bonus ranging from 1 to 5 months' salary, based on performance and contribution.
• Full salary during probation for all levels, with a maximum 2-month probation period.
• Additional allowances including transportation and lunch compensation.
• Holiday bonuses for all employees (interns, probationary, and official staff) on national holidays such as Independence Day, Reunification Day, Labor Day, New Year, Women’s Day, Children’s Day, and more.
• Comprehensive well-being programs, including annual health checks, company-sponsored insurance, and social clubs (football, badminton, running, board games, puzzles, etc.).
• Modern and fun office space with open work areas, a cafeteria and a gaming zone (billiards, PS4, badminton court, etc.).
• Quarterly company trips – Fully covered and organized every 3 months for all team members.
• Fast-paced, innovative environment – We leverage data analytics and AI tools to boost productivity, encourage continuous learning, and empower personal development in alignment with company growth.
• Supportive, inclusive culture – Work with a dynamic team from diverse backgrounds and genders, where individual characteristics and voices are respected and valued.
• Working with global and high reputation business partners in the mobile industry.
• Comprehensive training programs, including internal workshops, sponsored courses, and a clearly defined career development path.

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

• Bachelor’s degree in Marketing, International Business, Finance, Data Analysis, Economics, or a related field.
• Familiarity with key tools such as MMPs (e.g. Appsflyer, Adjust), Analytics Platforms (e.g. Firebase, RevenueCat, Qonversion), and Market Research Tools (e.g. AppTweak, AppMagic, Sensor Tower).
• Passionate about the mobile app ecosystem, sustainable user growth, and data-driven decision making. Experience or interest in using AI-powered tools is a strong plus.
• Self-motivated, proactive, and solutions-oriented, with a strong drive to learn and grow.

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Digital Marketing,Marketing