Primary objective:
Levering your performance marketing expertise to grow the user base for new games and re-engage user acquisition efforts in SEA markets, supporting sustainable growth and cost efficiency.
Responsibilities:
- Operating the full user acquisition funnel for our mobile games in the SEA markets, coordinating with the UA and marketing, product, legal, and data teams.
- Managing various advertising platforms (incl. Meta, Google, TikTok, ASA, Unity, Applovin, Line, etc) as well as overseeing every aspect of campaign execution, such as budget, optimization, analytics, etc.
- Optimizing campaign performance through A/B testing, data analysis on a daily basis, and adjustment tailoring to ROAs’ improvement.
- Together with UA team, finding new opportunities and new channels and applying best and latest practices throughout the funnel.
- Contributing to brainstorming and idea briefing based on assets’ performance and market insight.
- Delivering performance marketing reports to UA lead and key stakeholders.
- Managing and strengthening relationship with external partners.
Yêu cầu
Requirements:
3-5 years of experience in digital advertising or mobile game marketing- Having experience in managing 6 or 7-digit monthly budgets
- Being proficient in at least Google Ads, TikTok Ads and Facebook Ads and having deep knowledge of key metrics: CTR, IPM, ROAs, LTV, Retention Rate, ARPU, etc.
- Good understanding of technical setup of UA and performance marketing, for instance, ad serving, attribution, and SKAN.
- Having strong analytical and teamwork skills and opening for receiving and giving constructive feedback.
- Growth mindset: seeking for improvement and ongoing exploration.
- Intermediate English proficiency for collaboration with an international team.
Nice to have:
- Passion for video games or mobile apps in general
- Proactive in self-learning and staying updated with new trends and technologies in the industry