Senior Marketing Executive

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Informa Markets in Vietnam is looking for a Senior Marketing Executive. This role is responsible for planning, executing, and optimizing multi- channel marketing campaigns to drive visitor attractiveness, brand awareness for our flagship B2B exhibitions.

Marketing Strategies & Campaigns

• Develop and implement marketing strategies for each exhibitions, aligned with objectives of exhibitions, audience segments and KPIs.
• Coordinate 360-degree campaigns including: Digital promotions, offline promotions to ensure maximum reach and ROI.
• Continuously analyze campaigns performance and recommend optimizations.
• Manage, measure the effectiveness of official marketing channels of events : website, Social media channels, E-newsletter… aligned with KPIs.
• Work with designers and agencies to design and supervise production of marketing collaterals for events ( video, key visuals, brochures…)
• Recommend ideas for new marketing activities to ensure maximize brand awareness and visitor development.

Database Research

• Conduct research to identify target audiences and build high-qualified database
• Utilize data to conduct marketing campaigns
• Ensure data is regularly updated.

Budget  Management 

• Work with manager to prepare and manage marketing budgets
• Track and ensure cost – effectiveness delivery of activities.

Partnership and Outreach

• Plan and conduct promotional trip and roadshows
• Build and maintain relationships with industry partners to amplify outreach.

Onsite Activities

• Manage onsite marketing activities ( videos, signage, visitor registration, visitor evaluation, content production …
• Overseas supporting team and ensure great visitor journey and positive brand experience.
• Supervise temp staffs ( Briefing for temps , Survey temp staffs) –
• Ensure temp staff obtaining exhibitor and visitor quotes , aligned with KPIs

Qualifications

• Candidate must possess at least bachelor’s degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent.
• At least 4 years of working experience in the related field is required for the position.
• Preferable Senior Executive experienced in B2B Marketing, Events and Digital Marketing in F&B Hospitality industry.
• Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)
• Preferable Senior Executive knowledgeable in operating Adestra, Eloqua, and other marketing evaluation applications