1. Product Development
- Drive the development of core platform capabilities, including user segmentation, automation workflows, and campaign management systems to support marketing and product engagement use cases at scale.
- Design and launch innovative growth formats and delivery methods to boost user engagement and retention.
- Collaborate with internal game studios and external partners (Meta, Google, CleverTap) to ensure seamless and effective campaign execution.
- Continuously assess the evolving needs of game studios to define and shape new product initiatives and features for the growth platform.
- Prioritize features and improvements based on data insights, feedback, and impact potential.
- Work closely with cross-functional teams (engineering, design, marketing, etc.) to deliver high-quality solutions on time.
- Build and manage operational plans and performance reports to measure and communicate success. Monitor key performance indicators (KPIs) and analyze user behavior to identify optimization opportunities.
- Continuously enhance the growth platform’s effectiveness in driving user acquisition, engagement, and long-term retention.
Yêu cầu
- 3+ years of hands-on experience in product management or growth-related roles, with a track record of delivering measurable outcomes through product initiatives.
- Experience with platform products (e.g., marketing automation, user segmentation, payments, or internal tools) is highly desirable.
- Deep understanding of product management principles and agile development practices, including backlog management, sprint planning, and iterative delivery.
- Proven ability to collaborate effectively with multiple business stakeholders (e.g., marketing, finance, operations) to align product outputs with business goals.
- Strong analytical thinking, demonstrated through real-world projects — such as defining success metrics, designing dashboards, validating hypotheses, or driving decision-making through data insights.
- Excellent communication and interpersonal skills, with the ability to explain complex concepts clearly to both technical and non-technical stakeholders.