Assistant Brand Manager

Job Title: Assistant Brand Manager Posting Start Date: 04/06/2025 Req ID: 1086

Job Summary

We are looking for An Assistant Brand Manager who will support Line Manager in building and developing the brand to best satisfy consumer un meet needs and bring financial effectiveness to the company in terms of revenue and profit. Integrate Artificial Intelligence (AI) and Digital Marketing platforms to optimize marketing strategies, personalize customer experiences, drive sales growth, and enhance communication campaign effectiveness for FMCG brands.

Job Responsibilities

• Develop and execute digital marketing campaigns integrated with AI technologies, especially across platforms such as Facebook Ads, Google Ads, TikTok, Zalo, and others.
• Analyze consumer behavior data from online channels to generate insights and personalize content and the customer journey.
• Identify advertising objectives, analyze and recommend suitable media channels, and allocate resources efficiently for advertising campaigns that are cost-effective and tailored to the target audience.
• Collaborate with AI tools such as:
• AI content generation tools (ChatGPT, Jasper AI, Copy.ai, etc.)
• AI image/video tools (RunwayML, Midjourney, D-ID, etc.)
  
  

Optimize advertising performance in real-time through AI/ML algorithms and automated A/B testing.

• Propose innovative initiatives for applying AI in marketing, such as voice AI, customer service chatbots, AI influencers, and more.
• Liaise with related departments (R&D, Finance, Sales, Trade MKT, etc.) to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
• Requirements: At least 2 years experience in similar roles in FMCG corporations.
• Extensive insights into consumers and market in Vietnam are a must.
  
  

Job Responsibilities - Continued

Skills

• MS Office
• Negotiation & Influencing
• Presentation & Communication
• Business English
  
  

Functional Competencies

• Adaptability/Flexibility
  
  

Masan's Core Competencies

Masan's Leadership Competencies

Education

• Bachelors in Marketing or Business Administration
  
  

Certifications

Conditions of Employment

• Ability to travel on business trips
  
  

Physical Requirements

Relevant Industries

• Commerce
  
  

Interview Questions