Assistant Customer Marketing Manager (Foodservice)

General Information

Position Description

• Demonstrated experience in the food or food ingredients industry, with a strong focus on B2B environments
• A minimum of 3 years’ experience in customer marketing or product branding, ideally within the food sector
• Proven ability to design and execute impactful marketing initiatives that drive measurable business outcomes

Role purpose

The Foodservice business is a key growth pillar for Fonterra Brands Vietnam with ambitious targets to achieve double-digit growth in both volume and EBIT annually. This role plays a critical part in driving channel expansion and customer engagement across the Foodservice segment.

As Assistant Marketing Manager, you will be responsible for developing and executing customer-centric marketing strategies that enhance brand visibility, deepen customer engagement, and boost sales performance. Acting as a vital link between brand marketing and sales, you will ensure that all initiatives are tailored to customer needs and channel dynamics.

Key Accountabilities

1. Strategic Marketing Planning

• Develop and implement customer and channel-specific marketing strategies in collaboration with the sales team to meet business growth targets.
• Lead go-to-market plans for new product launches and seasonal campaigns.
• Analyze market trends, consumer insights, and competitive activity to identify growth opportunities and inform annual planning.
• Align product offerings with market demand through close collaboration with sales, advisory chefs, and operations teams.

2. Customer Engagement & Activation

• Plan and execute nationwide and seasonal campaigns, trade shows, events, and customer engagement programs.
• Partner with Technical Advisors to develop new menu ideas and organize technical demonstrations and workshops.
• Support new product launches with tailored marketing materials and presentations for key accounts, enabling customers to effectively market AFP products.
• Manage event logistics, materials, and post-event reporting to ensure strong ROI and a seamless customer experience.

3. Product Innovation & Category Management

• Support the FS Marketing Manager in category management and market intelligence initiatives.
• Analyze customer data to generate insights that inform marketing strategies and product positioning.
• Drive innovation within the product portfolio as part of long-term strategic planning.
• Develop sales tools, POS materials, and finished goods concepts in collaboration with the Chefs Team.
• Coordinate the development and approval of Vietnam-specific product artwork with Regulatory and Global teams.
• Participate in cross-functional project teams for new product development using the Phase-Gate process.

4. Marketing Budget & Performance Management

• Prepare monthly, quarterly, and annual dashboards and insight reports for internal stakeholders.
• Track and optimize marketing performance, including campaign KPIs, customer engagement, and sales impact.
• Manage the marketing budget, ensuring efficient resource allocation and strong ROI across initiatives.

About You

·       Degree in Marketing or Business.

·       Minimum 3 years of experience in customer marketing or product branding, Experience in the food or food ingredients industry, particularly in B2B environments.

·       Proven track record of delivering impactful marketing initiatives.

·       Strong communication and interpersonal skills.

·       Analytical, creative, and highly organized.

·       Self-motivated with strong planning and implementation capabilities.

·       Able to make decisions, build consensus, and manage multiple priorities effectively.

·       Proficient in written and spoken English.

·       Proficient in Microsoft PowerPoint, Excel (including pivot tables), and Word.

Our Co-operative

Te Mātāpuna toa takitini

Fonterra’s strength is in the collective.

We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our rich history is built on farming families working together to share the natural goodness of our dairy with the world.

Collaboration, innovation, and passion was the cornerstone of our creation and something we continue to value today through our commitment to care for the land, our animals, and every drop of milk. Our milk creates goodness through nutritious food with safe, quality ingredients that are loved here in New Zealand and around the world.