Brand Manager, Innovation

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Reporting to: Marketing Manager

MAIN RESPONSIBILITIES:

• Lead the development and execution of marketing innovation strategies for Mondelez Brands, aligned with overall business objectives and growth targets.

• Identify emerging trends, consumer insights, and market opportunities to generate innovative product concepts and marketing initiatives.

• Collaborate closely with cross-functional teams including R&D, Brand Marketing, Sales, and Supply Chain to drive innovation from concept ideation to commercialization.

• Develop consumer-centric business cases for new product launches, ensuring financial viability and alignment with brand positioning.

• Champion a culture of innovation within the organization, fostering creativity and collaboration across teams.

• Monitor market performance, competitive landscape, and consumer trends to identify opportunities for continuous improvement and innovation.

• Partner with external agencies and vendors to leverage expertise and resources in driving marketing innovation initiatives.

• Effectively communicate marketing innovation strategies, project updates, and results to the leader team, and key stakeholders within the organization.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business Administration, or related fields. 

• Minimum 4 years of experience in Marketing, Brand Management, or Product Innovation within FMCG. Consumer-packaged goods industry, with a focus on the snacking category, is preferred.

• Proven track record of developing and executing successful innovation in related markets.

• Strong analytical skills with the ability to interpret consumer insights, market data, and financial metrics to drive business decisions.

• Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively with cross-functional teams within the organization.

• Creative thinker with a passion for consumer-centric innovation and a drive for results.

• Complex problem-solving skills, ability to deal with ambiguity and iterative processes. 

Number of Openings Available

Business Unit Summary

Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type