Responsibilities
Client Management being a Consultant to clients and internal stakeholders
- Provide consultation, strategy, and media plans for advertisers based on their business objectives
- Support and work with the sales team on pre-sale research and pitch
- Provide pre-campaign workshops to help advertisers and their agencies to design brand campaigns for success
- Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings
Campaign Management & Revenue Impact
- Coordinate and collaborate with ad ops, product, R&D, measurement teams, etc. internally to ensure a smooth and successful campaign execution
- Conduct post-campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers
- Analyze past campaign performance to discover common trends and patterns to build best practice
- Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign
Product Adoption & Scale
- Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
- Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
- Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign
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