Growth Director – SME Business Unit

Objectives

We are looking for a Growth Director for SME Business Unit to build and grow the SME segment by developing long-term business growth strategies and overseeing the implementation across functions to achieve ambitious targets. You will be the mini-CEO in our organization, together making a huge impact on the sustainable growth of PMAX and Pinpoint - pinpoint.com.vn.

Job Description

Ideal Candidate Profile

• Agency Experience: Familiar with agency operations, service packaging to deliver integrated marketing solutions, and revenue models. Able to adapt agency offerings to the SME segment efficiently.

• Entrepreneurial Business Ownership: Passionate about building and scaling a business from the ground up; thrives on owning the full business scope—from product development to go-to-market and operations. Comfortable making high-stakes decisions, owning P&L, and working without a playbook.

• Deep Marketing Expertise: Strong strategic and executional knowledge in marketing—from brand strategy to performance and digital channels—capable of connecting marketing activities with real business outcomes.

• Strong Problem-Solving Skills: Naturally analytical and solutions-oriented, strong structured thinking ability, proven through leading strategic initiatives, resolving operational bottlenecks, or designing scalable models.

Job Details

Build operation model

• Conduct related research to benchmark, hypothesize and test the business model from zero to one.
• Build and upgrade the strategy to deliver aggressive growth for the unit.
• Set ambitious business objectives and development goals, develop a detailed business plan, and implement effective action plans for achieving set targets.
• Monitor market trends, demand vs. supply, and make adjustments in terms of strategy and planning where necessary.

Client acquisition

• Develop plans and execute/lead the execution to acquire potential clients for the business units.
• Supervise the day-to-day operation of the business development team.
• Design attractive schemes and implement an effective sales process to boost the performance of the business development team.

Team establishment & management

• Design the org chart of the unit.
• Conduct analysis to improve team structure and way of working to drive growth and productivity.
• Oversee the interviewing, recruitment, and training of qualified personnel to ensure an effective workforce.
• Set targets/KPIs for the whole unit.

Performance management

• Manage the P&L of the unit.
• Supervise and direct the day-to-day operation of the unit to ensure that the unit is meeting its goals.
• Monitor the plan & activities of the functional managers/leads to ensure compliance with set standards and procedures for operation.
• Conduct analysis to generate insight and recommend changes as may be required.

Job Requirements

Skills & Qualifications

• Must have
  • Bachelor’s degree in a related field and 3+ years experience in the role or equivalent combination of education and experience.
  • Proven business management experience with a minimum of 2 years in the B2B field.
  • Exceptional leadership and management skills.
  • Strong partnership and client service mindset, act toward win-win-win situations.
  • Excellent analytical, problem-solving, and research skills.
  • Effective communication and negotiation skills.
  • Sufficient business acumen with strong influencing, persuading, and project management skills.
• Good to have
  • In-depth knowledge of digital marketing.
  • In-depth understanding with experiences in agency businesses.

PMAX-er Identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Drive change and innovative new ideas to create more value for clients, teams, and society.
• People Development: Attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork & Fun: The cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme Ownership: The practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

• Competitive salary range with yearly incentives and 13th-month salary
• Flexible working time with 4 days working from home per month and 15 paid leaves per year
• Insurance as full salary (SHUI)
• Annual health check-up and Healthcare Insurance VNI for all employees
• Laptop supply/allowance or support for laptop purchase costs on an individual basis
• Internal training & career development opportunities, and external L&D budget sponsorship
• Team bonding budget quarterly, snack time to engage team members
• Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
• Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
• Other staff welfare allowances.

Job Summary