Hồ Chí Minh
Full-time
As a (Lead) Senior UX Researcher, you will play a critical role in shaping the future of Zalo’s messaging ecosystem. You will lead end-to-end user research efforts, generate strategic insights, and drive data-informed product decisions that impact millions of users.
What you will do
RESPONSIBILITIES
- Drive end-to-end user research initiatives to uncover user needs, behavioral patterns, and unmet opportunities for Zalo’s messaging ecosystem.
- Partner with product and business stakeholders to shape product vision and strategic roadmaps based on grounded user insights.
- Design and execute research programs to validate key assumptions, de-risk product bets, and inform planning decisions across lifecycle stages.
- Translate complex research findings into business-impacting recommendations through storytelling, frameworks, and strategic synthesis.
- Lead exploratory research to identify white spaces, reframe problem spaces, and inspire innovation in product direction.
BUSINESS & STRATEGIC IMPACT
- Act as a thought partner to PMs and senior leadership in defining product hypotheses, prioritization frameworks, and go-to-market strategies.
- Analyze user trends, behavior shifts, and emerging communication patterns to shape product-market fit and long-term positioning.
- Collaborate with cross-functional teams to align research learnings with business metrics, adoption levers, and user value delivery.
- Champion a user-centric and evidence-based culture in strategic planning and product experimentation.
COMPETITIVE & INDUSTRY INTELLIGENCE
- Monitor competitor strategies, messaging models, and ecosystem shifts to identify differentiation opportunities for Zalo.
- Conduct comparative studies (e.g., heuristic audits, feature sentiment analysis, usage benchmarks) across messaging platforms.
- Track adoption trends across consumer apps, leveraging AI tools and secondary research to enrich market understanding.
- Synthesize external and internal data sources to inform forecasting and directional decisions.
CROSS-FUNCTIONAL COLLABORATION & DATA-DRIVEN DECISIONS
- Partner with Data, Product, Design, and other teams to embed research into the decision-making fabric.
- Build and maintain dashboards, research repositories, and frameworks that facilitate fast access to actionable insights.
- Guide teams in formulating the right questions, selecting the right methodologies, and applying insights in iterative cycles.
- Educate and mentor cross-functional teams on customer-centric strategy and lean validation approaches.
What you will need
- 5+ years of experience in UX or product research, ideally with exposure to business planning, strategy, or product marketing.
- Strong strategic thinking with a track record of influencing product direction through evidence and insight.
- Fluent in both qualitative and quantitative methods: user interviews, concept testing, survey design, competitive audits, behavioral analytics.
- Comfortable navigating ambiguity and driving clarity in complex environments.
- Excellent communication and storytelling skills – able to connect user needs to product impact.
- Familiarity with tools such as: SPSS, SurveyMonkey, maze, dovetail or similar.
- Experience in messaging apps, social platforms, or communication ecosystems is a strong plus.
- Fluency in English and Vietnamese is required.
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