Company Description
The Pullman Vung Tau Hotel features 356 rooms with contemporary designs inspired by the creative and vibrant coastal city life, offering guests a "bleisure" experience — a perfect balance between work and leisure. Our conference and event center spans over 2,321 square meters, comprising 2 grand ballrooms and 4 meeting rooms equipped with state-of-the-art facilities, accommodating up to 1200 guests. Guests can also meet, entertain, or relax while enjoying distinct and enticing culinary experiences at Riviera Restaurant with an international à la carte menu, Corniche Ultra Lounge serving Tapas or experiencing delightful beverages at the Lobby Bar or Poolside Bar. The Fit Lounge is open 24/7, and the outdoor pool bathed in natural light, complemented by Pullman's unique amenities such as the Welcomer service, Signature Pullman bedding, Connectivity Lounge, and Co-Meeting criteria, ensuring a satisfying stay for all guests.
Job Description
General missions
Responsibilities include increasing the equity of the Hotel and brand through all communications, products and partnerships, and using Accor and Brand platforms and tools to drive revenue for rooms and all hotel outlets and services. Design and custom artwork for the hotel under the supervision of the Marketing Director.
Reporting to
Marketing Manager
Primary Responsibilities
Responsible for all the hotels art requirements and photo sessions for the promotion of the hotel image.
The Marketing Executive cum Graphic Designer must assist other hotels within the Group if necessary.
Marketing Excecutive:
- Brand
- Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
- Manage all marketing/promotional/sales collateral development/production both on and off line
- Communication / Public Relation
- Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
- Establish and maintain a relationship with Key local press and local media
- Liaise with the regional Communications team to maximize communications exposure
- Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
- Sponsorship
- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitment
- Loyalty & Partnership
- Ensure the hotel Le Club Accorhotels recognition program is followed and according to the brand promise
- Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
- To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
- E-marketing
- Effectively manage the hotel’s content and images through conducting regular website audits
- Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
- Manage the hotels’ website
- traffic and revenue generation, promotional content display
- Manage the hotel email database and e communication activity
- Manage online advertising for the hotel (display banners, SEM/PPC etc)
- Manage the online promotion for conference and catering and food and beverage activity at the hotel
- Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
- Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
- Report to appropriate parties negative comments and discussions
- Identify threats and opportunities in user generated content surrounding our Hotel
- Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
Graphic Designer:
- Administrative responsibilities
- Keep a file of reference materials related to the design of all hotel publications and promotional materials, both local and overseas.
- Prepare layout of all hotel publications well ahead of schedule for preparation to the Director of Public Relations.
- Handles all photo taking for banquet functions and for special events for PR coverage.
- Update photos of hotel facilities and services.
- Assist in the preparation of Press Releases.
- Control PR photo files.
- Capable of conceptualizing and developing graphics.
- Experience on PC graphics software.
- Appreciate consistency of graphic style and typography.
- Have at least a working knowledge of and be able to type accurately in English as well as be aware of editorial style.
- Conscientious, reliable and self-motivated and be able to fulfill demands with minimal supervision.
- Technical responsibilities
- Design and execute visual of artwork for approval of Director of Public Relations.
- Execute final artwork.
- Handle all basic photography work required in the hotel.
- Commercial responsibilities
- To update designs for all hotel publications, promotional materials, and art requirements.
- Human responsibilities
- Ensure close working relation not only within the Marketing department but also within all departments that would need art service.
Relations
1. Internal
The Marketing Executive cum Graphic artist/photographer must coordinate with other departments to ensure the smooth running operation of the job functions.
2. External
Regional and Country Marketing and Communications teams
The Graphic artist/photographer maintains close contact and rapport with local media.
Replacement and temporary mission
The Marketing Executive cum Graphic Artist may be called upon to undertake other responsibilities in accordance to the requirements of the management.
He/she may be called upon to assist on special mission or replacement in commercial or administrative department of the hotel.
Performs any other duties that may be assigned by superiors.
Qualifications
Bachelor’s Degree or Diploma in Marketing,Graphic Designer, or related field.
Languages: Fluent in English, and a third language would be a plus
Additional Information
3 years related experience, including supervisory experience, or an equivalent combination of education and experience
