Marketing Manager

Mô tả công việc:

1. Develop Overall Branding Strategy

• Develop and execute the brand positioning strategy for Linh Nga Couture in alignment with international Haute Couture standards.

• Ensure consistent brand identity across all communication channels (both online and offline).

2. Marketing Online

• Lead and manage global digital marketing campaigns on high-end platforms such as Instagram, TikTok, Xiaohongshu, Facebook, etc.

• Oversee and optimize online advertising, influencer marketing, and other digital initiatives to maximize brand impact.

• Analyze performance data, measure branding effectiveness, and propose continuous improvements.

3. Marketing Offline & Event Management

• Plan and execute premium international events (Trunk Shows, Fashion Weeks, Private Events…) to elevate brand visibility and exclusivity.

• Collaborate with top-tier partners and global KOLs to amplify brand presence and prestige.

4. Brand Communication Management

• Supervise all brand-related content and communication, ensuring alignment with Linh Nga Couture’s image of luxury, elegance, and sophistication.

• Build and maintain strong relationships with elite media and press, both domestic and international.

• Manage the marketing budget efficiently, ensuring optimal ROI across campaigns.

• Provide regular performance reports and strategic insights to the executive leadership team.

Chức vụ: Trưởng Nhóm/Trưởng Phòng

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

• Salary is negotiable based on experience and qualifications

• Attractive and competitive compensation aligned with individual capabilities and industry standards

• Performance-based bonuses tied to business results and branding effectiveness

• Dynamic, luxurious, and creative working environment with opportunities to connect with the international high-end fashion industry

• Full benefits in accordance with local labor regulations, along with access to exclusive training and high-level personal development programs

Yêu cầu bằng cấp (tối thiểu): Không yêu cầu bằng cấp

Yêu cầu công việc:

• Minimum of 3 years of experience in a senior marketing or brand management role within the international luxury sector

• Proven expertise in both online and offline branding with a deep understanding of luxury marketing principles; demonstrated success in executing global-scale campaigns

• Fluency in english is a top priority; proficiency in chinese is a strong advantage

• Strong soft skills including excellent communication, inspirational leadership, and effective teamwork

• Creative thinking, refined aesthetic sense, and the ability to work under high pressure

• A broad network of high-end industry contacts, including international KOLs, media professionals, and luxury brand partners, is a significant plus

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Digital Marketing,Marketing,Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo