MAIN PURPOSE:
The Medical Science Liaison (MSL) shall act as a scientific expert between Bayer and the medical community through the dissemination and education of scientific data and material. The MSL establishes long-term scientific/strategic relationships with key, influential physicians/scientists/stakeholders and with related major medical associations and academic centers of excellence. These relationships will ensure that Thought Leaders (TLs) and organizations have access to relevant scientific information and that pertinent information is shared with the medical community. The MSL uses her experience and knowledge interacting with key external medical and pharmacy professionals through the process of education via one-on-one interaction; small group discussion and symposia lecture presentations including interactions associated with sponsored medical education programs and research protocols. The MSL facilitates TL involvement in national, regional and local educational forums including advisory boards, symposia and Continuing Medical Education (CMEs). The MSL also serves as an important partner to internal stakeholders within Bayer by communicating relevant information from TLs to key cross-functional partners.
YOUR KEY ROLE & RESPONSIBILITIES:
- Responsible for driving medical strategy by translating the local medical plan into implementable TL/key HCPs engagement strategies with cross-functional teams and identify synergies with the interests of Bayer and the general medical community
- Provides medical scientific inputs, relevant information from TLs and field to the key cross-functions. Partners with Business Units to develop Integrated Brand Plans and executes to achieve business objectives
- Responsible for reviewing and interpreting interaction analytics related to TL/Key HCPs engagement and take appropriate actions
- Responsible and accountable for developing strategic perspective and strong understanding of Bayer’s commercial, go to market strategies and healthcare landscape (includes healthcare systems, competition, healthcare technology, regulations etc) so as to anticipate business and customer/stakeholder needs and shape plans accordingly
- Responsible for fostering strong partnerships across MSL territories and play the role of ‘trusted advisor’ and ‘conductor’ to shape and synergize to reach win-win outcomes
- Responsible and Accountable for identifying the right TLs to engage and maintain a current list with up-to-date segmentations as per global definitions
- Responsible and Accountable for generating TL insights on unmet medical needs, document and communicate them to cross-functional teams to inform tactics and strategy.
- Responsible and Accountable for implementing TL engagement strategies by building an understanding of Thought Leaders, fostering TL relationships and disseminating customer / patient-centric insights and data, whilst leveraging on various digital and physical channels to engage TLs with focused content.
- Responsible for reporting external stakeholder engagement activities in Veeva Medical CRM.
- Responsible for providing scientific contributions to development and implementation of Bayer-organised national, regional and local medical educational programs and gather competitive intelligence, build networks and build new material to engage TLs with
- Responsible for facilitating evidence generation aligned with medical and brand strategy; including facilitating investigator-initiated research
- Responsible for supporting clinical trial team on subjects related to interventional clinical trials. Support with data collection, feasibility & initiation visits
- Be a local PFCI champion
- Responsible for documenting and process medical Information queries if any in alignment with MI handling procedures
YOUR KEY SKILLS & QUALIFICATIONS:
- Has studied a scientific subject to a high standard, i.e. Bachelor’s or Advanced degree in medicine, natural sciences or pharmacology.
- Has worked in a medical /pharmaceutical field, dealing with drug information, clinical research and development, or other clinical related activities.
- Possess basic knowledge of TA Products
- Preferable to have business acumen / knowledge, gained through academic study or work experience in a pharma or equivalent organization
- Track record of successfully dealing with internal and/or external stakeholders to develop coherent strategy/ approach or to gain support on key issues
- Successfully led workstreams / projects and organized scientific engagement platforms and events
- Has experience learning and using digital technology on-the-fly to develop communications, brand / TA campaigns and/or conduct analysis of medical data and generate insights
