Performance Marketing Strategist

Mô tả công việc:

We are seeking a results-driven Performance Marketing Strategist to plan, execute, and optimize multi-channel digital campaigns while delivering actionable insights from data. This role requires a strategic thinker with strong skills in ad platforms, performance optimization, and analytics — capable of turning numbers into growth.

Key Responsibilities:

1. Performance Marketing

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and SEM channels.
• Develop A/B testing strategies for ad creatives, hooks, and placements to maximize CTR, CPL, and ROAS.
• Manage campaign budgets, audience segmentation, and bidding strategies to meet performance targets.
• Focus on conversion-driven marketing strategies to maximize conversion with KPIs.

2. Data Analysis & Reporting

• Integrate and consolidate marketing data from multiple sources (Google Ads, Facebook, TikTok) into BigQuery and visualization tools (Looker Studio, Lark dashboards).
• Build automated reporting systems to track KPIs, detect performance issues, and surface optimization opportunities.
• Analyze campaign performance to provide actionable recommendations for improvement.
• Ensure accurate tracking and attribution using UTM parameters, GTM setups, pixel setups, and cross-domain tracking.

3. Creative Strategy & Collaboration

• Monitor creative performance data and identify patterns impacting engagement and conversion.
• Provide data-driven feedback to the team for improving ad creatives.

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

What You Can Expect + Hybrid work culture & flexible hours + Laptop provided for seamless remote or in-office work + Team bonding activities that keep things light and fun

Yêu cầu bằng cấp (tối thiểu): Trung cấp - Nghề

Yêu cầu công việc:

• Proven track record in running performance marketing campaigns across multiple platforms.
• Strong knowledge of digital advertising metrics (CPL, CTR, ROAS, CPA) and optimization techniques.
• Hands-on experience with data integration and analytics tools (BigQuery, Looker Studio, GA4, Lark).
• Proficiency in setting up tracking infrastructure, including Google Tag Manager (GTM), and ensuring data accuracy.
• Ability to interpret data and translate insights into strategic recommendations.
• Experience managing large budgets of up to $50K SGD/month across multiple channels.
• Excellent communication skills and collaborative mindset.

What You Can Expect

+ Hybrid work culture & flexible hours

+ Laptop provided for seamless remote or in-office work

+ Team bonding activities that keep things light and fun

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Digital Marketing,Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo