Job Description:
Key Responsibilities
Strategic Leadership & Business Planning
- Contribute to the development of dentsu Vietnam’s short- and long-term objectives and communications strategy
- Translate business goals into actionable PR and social media plans aligned with local and regional direction
- Being a change agent and talent champion who brings fresh thinking and strategic transformation to the team and the business
Public Relations & Reputation Management
- Lead all corporate and brand PR efforts including media strategy, press releases, executive profiling, and crisis management
- Build and maintain strong relationships with media, journalists, influencers, and key opinion leaders
- Act as a consultant to internal teams and business leaders on communications strategy and brand voice
Social Media Leadership
- Oversee the company’s social media strategy and execution across platforms (Facebook, LinkedIn, TikTok, etc.)
- Lead the creation of compelling, culturally relevant content that drives engagement and brand affinity
- Monitor trends, sentiment, and performance data to continuously refine the social approach
Business Development & Client Growth
- Identify new business opportunities and support the commercial team in driving revenue growth
- Empower the team to uphold communication solutions to both existing and potential clients
- Advise on proposals and participate in high-level client consultations
Operational Excellence & Budget Control
- Monitor and manage department budget, expenses, and cost efficiency
- Work closely with Finance and HR to forecast headcount and maintain a sustainable billing-to-head ratio
- Conduct monthly service audits to ensure quality and timeliness of deliverables
Team Leadership & People Development
- Build, lead, and develop a high-performing communications team that meets both current and future business needs
- Assess the performance and potential of team members, define individual development plans (IDPs), and ensure effective execution
- Provide regular coaching, feedback, and recognition to drive performance and engagement
- Drive recruitment planning based on business forecasts and participated actively in hiring processes
Requirements
- Bachelor’s degree in Communications, PR, Marketing, or related field
- Minimum 8–10 years of experience in PR and social media, with at least 3–5 years in a senior management role
- Strong leadership, people development, and cross-functional collaboration skills
- Proven track record of developing and executing successful communication strategies
- Excellent media relations, crisis management, and executive communication experience
- Fluent in Vietnamese and English (written & spoken)
- Experience working in an agency or fast-paced environment with local and regional exposure
Location:
Ho Chi Minh City
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
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