Product Manager - HCP for HPV Vaccines

Job Description

PRIMARY ACTIVITIES:

Strategic management:

• Design and implement comprehensive digital engagement strategies to enhance HCP interaction and education.
• Analyse market trends and HCP needs to inform digital content and engagement tactics.

Communication management:

• Oversee the HPV Academy website, ensuring it is a valuable resource for HCPs with up-to-date content, educational materials, and interactive features.
• Manage the digital app strategy such as Zalo app for HCP engagement, including content creation, user experience optimization, and analytics tracking.
• Foster community building among HCPs through targeted campaigns and interactive features on the app.
• Monitor and analyse the effectiveness of digital engagement strategies using KPIs and analytics tools.
• Prepare regular reports on engagement metrics and provide insights for continuous improvement.

KOL Collaboration:

• Identify and engage with KOLs to amplify our digital initiatives and enhance credibility within the HCP community.
• Coordinate KOL-led webinars, discussions, and content contributions to drive engagement and knowledge sharing.

Cross-Functional Collaboration:

• Work closely with marketing, medical affairs, and sales teams to ensure alignment of digital strategies with overall business objectives.
• Participate in cross-functional projects to enhance the overall HCP experience.

EDUCATION, EXPERIENCE & COMPETENCIES:

• Bachelor’s degree in marketing, Communications, Pharma & healthcare, or a related field; master’s degree preferred.
• Minimum of 03 years of experience in HCP engagement, digital marketing, or related roles within the healthcare industry.
• Strong understanding of digital platforms and tools, particularly in the context of HCP engagement.
• Proven experience in managing websites and mobile applications, with a focus on user experience and content strategy.
• Excellent communication and interpersonal skills, with the ability to build relationships with HCPs and KOLs.
• Analytical mindset with experience in data-driven decision-making and performance tracking.
• Familiarity with regulatory guidelines related to HCP engagement in the healthcare sector.

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

 Preferred Skills:

Job Posting End Date:

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