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Product Marketing (Mobile App)

Braly JSC
Hà Nội
Full time
2 ngày trước

Mô tả công việc:

(Mức lương: Đến 27 triệu VNĐ)

We’re looking for a Mobile Product Marketing Specialist with at least 6 months of hands-on experience in performance marketing for mobile apps or games. Ideal candidates are passionate about user growth, have a strong data mindset, and are excited to work on products with long user lifetimes (180–365 days) and monetization through in-app purchases (IAP) and subscriptions. You’ll collaborate closely with product, creative, and analytics teams to drive sustainable user acquisition, optimize ROAS, and maximize LTV.

JOB RESPONSIBILITIES:

  • Campaign Management: Plan, execute, and optimize UA campaigns across multiple Ad channels (Google Ads, Meta, ASA, AppLovin, Mintegral, etc.) to improve ROAS and hit growth targets.
  • Performance & Insights: Analyze campaign data to identify opportunities, test hypotheses, and deliver insights that boost marketing and product performance.
  • ASO: A/B test app store metadata and align ASO efforts with paid UA to drive higher conversion.
  • Cross-Functional Collaboration: Partner with creative, product, and AI teams to ensure smooth execution and share user insights to support growth.
  • Market Awareness: Keep up with platform changes, tools, and industry trends to stay competitive.

Chức vụ: Nhân Viên/Chuyên Viên

Hình thức làm việc: Toàn thời gian

Quyền lợi được hưởng:

  • Salary: Up to $1,200/month
  • 13th-month salary paid annually, performance review every 6 months.
  • Lunar New Year bonus ranging from 1 to 5 months' salary, based on performance and contribution.
  • Full salary during probation for all levels, with a maximum 2-month probation period.
  • Additional allowances including transportation and lunch compensation.
  • Holiday bonuses for all employees (interns, probationary, and official staff) on national holidays such as Independence Day, Reunification Day, Labor Day, New Year, Women’s Day, Children’s Day, and more.
  • Comprehensive well-being programs, including annual health checks, company-sponsored insurance, and social clubs (football, badminton, running, board games, puzzles, etc.).
  • Modern and fun office space with open work areas, a cafeteria and a gaming zone (billiards, PS4, badminton court, etc.).
  • Quarterly company trips – Fully covered and organized every 3 months for all team members.
  • Fast-paced, innovative environment – We leverage data analytics and AI tools to boost productivity, encourage continuous learning, and empower personal development in alignment with company growth.
  • Supportive, inclusive culture – Work with a dynamic team from diverse backgrounds and genders, where individual characteristics and voices are respected and valued.
  • Working with global and high reputation business partners in the mobile industry.
  • Comprehensive training programs, including internal workshops, sponsored courses, and a clearly defined career development path.


Yêu cầu bằng cấp (tối thiểu):
Trung cấp - Nghề

Yêu cầu công việc:

  • Bachelor’s degree in Marketing, International Business, Finance, Data Analysis, Economics, or a related field.
  • Familiarity with key tools such as MMPs (e.g. Appsflyer, Adjust), Analytics Platforms (e.g. Firebase, RevenueCat, Qonversion), and Market Research Tools (e.g. AppTweak, AppMagic, Sensor Tower).
  • Passionate about the mobile app ecosystem, sustainable user growth, and data-driven decision making. Experience or interest in using AI-powered tools is a strong plus.
  • Self-motivated, proactive, and solutions-oriented, with a strong drive to learn and grow.

Yêu cầu giới tính: Nam/Nữ

Ngành nghề: Digital Marketing,Marketing


Trung cấp - Nghề
Dưới 1 năm
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