Job Description
Position: Product Owner (Growth & Community focus)
Product: Products Blockchain-based
Reports to: Head of SmartLabs
We are seeking a dynamic, growth-oriented Product Owner to lead the development and launch of our next-generation, blockchain-based products. You will not only shape the product strategy but also act as the critical bridge between the product, marketing, and our user community.
This role requires a unique blend of traditional product management skills with a deep understanding of community building and growth hacking strategies within the Web3 space.
1. Shape the Product Vision & Roadmap:
- Build and communicate a clear product vision that aligns business value with community benefits.
- Develop and manage a product roadmap that prioritizes features designed to solve user needs, drive viral growth, and attract new users.
2. Manage the Product Backlog:
- Build, prioritize, and maintain the product backlog, translating ideas from the community and marketing strategies into actionable user stories.
- Ensure the backlog is transparent and that the development team clearly understands the value of each feature for the end-user.
3. Drive Community Growth & Engagement:
- Act as the voice of the product on community channels (Discord, Telegram, Twitter/X), actively gathering feedback and understanding user pain points.
- Collaborate closely with Marketing and Community Managers to design and execute user acquisition campaigns (e.g., airdrops, contests, ambassador programs).
- Design in-product features that incentivize community interaction, engagement, and a sense of ownership.
4. Design and Optimize Blockchain Features:
- Lead the design of tokenomics, optimizing not just for economic stability but also for motivating user participation, contribution, and referrals.
- Design seamless user experiences related to crypto wallets, staking, and other on-chain activities.
5. Lead Go-to-Market (GTM) Strategy:
- Own the creation and execution of the Go-to-Market plan for new features and major product releases.
- Analyze user data and market trends to continuously optimize user acquisition and retention strategies.
Requirements
Required Skills & Experience:
- 3-5 years of experience as a Product Owner/Manager, with a preference for products having strong community or growth components.
- A solid understanding of and passion for Blockchain technology, tokens, NFTs, and Web3 culture.
- Proven experience in developing and executing Go-to-Market (GTM) strategies for technology products.
- Demonstrated experience in building and engaging with user communities, with hands-on use of platforms like Discord, Telegram, and Twitter/X.
- A user-centric mindset with the ability to translate qualitative community feedback into concrete product decisions.
- Excellent storytelling and communication skills to inspire both internal teams and the external community.
Preferred Qualifications:
- Direct experience participating in or leading marketing campaigns in the Web3 space (e.g., airdrops, whitelists, launchpads).
- Have knowledge about areas such as Loyalty, Banking…
- Deep knowledge of Tokenomics and user incentive models.
- Experience with on-chain data analysis and social listening tools.
- An existing network within the Blockchain/Crypto community.
Benefits
- Attractive salary package, salary review twice a year
- Flexible working hour (between 7:30am – 7:30pm on staff’s preference)
- Premium health care up to $3,000/year
- Working in One of the largest Ecommerce Agencies in South East Asia – Professional English environment
- Free English, Japanese and professional training packages
- Firm’s Certified Qualifications Sponsorship for career development
Note: By submitting your resume for this position, you acknowledge that you consent to sharing your personal data with the company for storage and utilization purposes in accordance with legal regulations for recruitment.
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