Senior Branding Executive (Digital & CTR Engagement)

MAIN DUTIES:

1. Developing & execute digital communication plan and activities

• Formulate and execute comprehensive brand communication strategies to enhance the company's presence in a competitive market.

• Collaborate with cross-functional teams to align brand strategies with overall business objectives.

• Conduct market research and competitor analysis to identify opportunities for differentiation.

• Innovate and propose creative concepts that resonate with the target audience, ensuring a unique and memorable brand identity.

• Oversee the implementation of digital communication plans across various channels.

2. Managing Digital and Social Channels

• Identify emerging trends, technologies, and opportunities in marketing that can be leveraged to create value propositions that meet customer insights for each customer segments.

• Develop and execute strategies for INSEE's digital and social media channels to enhance brand visibility and engagement.

• In-house plan and oversee content creation, ensuring it aligns with the overall brand communication plan.

• Monitor and analyze the performance of digital and social campaigns, making data-driven adjustments for optimal results.

• Collaborate with the marketing team and cross function to integrate digital initiatives seamlessly into broader marketing strategies.

• Planning and managing budget spending and performance tracking for in-house digital performance campaign

3. Ensure brand compliance for INSEE Vietnam

• Enforce brand compliance standards across all communication materials and messages

• Conduct regular assessment to ensure consistency in branding across different platforms and channels

• Collaborate with internal teams to address any deviations from brand guidelines and implement corrective actions.

• Stay informed about industry regulations and standards to ensure the brand's legal compliance.

4. Developing & executing Contractor Activation

• Propose and implement contractor activation programs (Lab2site) to establish a direct connection with the market and end-users.

• Collaborate with cross function teams and customers (Wholesaler and retailer) to ensure seamless execution of activation initiatives and rolling for markets

• Utilize negotiation and persuasion skills to encourage and convince contractor participation and engagement to increase conversion rate from Non-INSEE user to INSEE user

• Analyze the effectiveness of activation programs and make continuous improvements based on feedback and performance metrics as expected

REQUIREMENTS:

1. Educational Qualifications

• Bachelors degree in marketing, business administration, brand communication, or a related field.

• Proficient in Microsoft Offices

2. Relevant Experience

• Proven experience (4+ years) in brand management and digital marketing
• Well experienced in working with advertising agencies

• 1-2 years project management

3. Leadership Competencies

• Ability to work collaboratively in a cross-functional team environment.
• Strong project management and organizational skills.
• Results-oriented with a track record of successfully executing branding initiatives.
• Excellent problem-solving and decision-making abilities
• Analytical mindset with the ability to interpret customer data and feedback.
• Excellent communication and presentation skills.
• Project management experience with the ability to lead cross-functional teams.
• Passion for staying at the forefront of marketing trends and emerging technologies.
• Excellent communication and presentation skills.
• Can do attitude & proactive. s

• High responsibility