Senior Marketing Executive

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Market/list research to build a hygienic and healthy database
• Plan and execute the entire event’s marketing campaign
• Preparation and control of budgets
• Managing of the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits
• Conceptualise, design, provide copy and supervise production of marketing collaterals for events
• Work with trade media and partners such as trade associations to extend promotional reach
• Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership.
• Conceptualise and manage onsite programmes such as knowledge theatres and technology tours
• Management of websites and execution of enewsletters, as well as using the analytics to improve the marketing campaigns.
• Management of social media sites such as Facebook and LinkedIn
• Onsite event management including but not limited to
• Supervision of visitor registration areas and temps
• Supervision of survey temps to ensure quality insights are captured
• Obtaining exhibitor and visitor quotes

Qualifications

• Candidate must possess at least Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent
• At least 5 years of working experience in the related field is required for the position
• Preferable Senior Executive experienced in Marketing, Events and Digital Marketing.
• Required Skill(s): Excellent communications skills both orally &  in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.