The Social Marketing Executive is responsible for promoting our products globally through social media channels. This role covers end-to-end channel management: from content production and publishing to monitoring, reporting, and risk management. The position requires both creativity and analytical skills to ensure high-quality content, brand consistency, and measurable growth across regions.
Key Responsibilities:
Planning:
- Research product features, audience behaviors, and platform trends in both local (Vietnam) and international markets.
- Propose monthly or campaign-based social content plans aligned with product and marketing strategy.
- Build content pillars and directional briefs based on insights and platform requirements.
- Coordinate with freelancers, agencies, and cross-market teams to produce content that meets quality, timeline, and branding requirements.
- Develop clear plan to engage with community members, encourage user-generated content, and empower them to become product ambassadors
- Review and approve content at multiple stages (pre-production and final assets).
- Supervise publishing schedules and monitor live content performance in real time.
- Manage risks related to off-brand or culturally inappropriate content across markets.
- Track performance data across platforms (Facebook, TikTok, YouTube, Discord, etc.) and generate regular reports.
- Extract insights to evaluate content effectiveness and audience responses.
- Monitor industry and platform trends worldwide to identify new opportunities for engagement and growth.
- Proactively suggest improvements to strategy, formats, and creative direction.
- Support planning and hosting of online events (e.g., livestreams, challenges, minigames) to engage and grow the global player community.
Yêu cầu
- 1–2 years of experience in social media management, content creation, or community operations.
- Familiarity with the Roblox platform, trends, and community culture is a strong advantage.
- Experience in managing channels with organic viral content is highly preferred.
- Strong ability to track performance metrics and extract actionable insights from data.
- Excellent written and verbal communication in English; additional languages are a plus (Arabic or Japanese).
- Proactive, responsible, and solution-oriented mindset.
- Passion for gaming and youth culture in international markets.
- Open to relocation if required.
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