CSP is a strategic department in Customer Development functions. We ensure that marketing plans fit with channel/customer and shoppers’ needs in order to maximize benefit for Unilever and our Customers.
We drive increased brand penetration and profitable sales volume with the customer. We are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. The CSP UFresh will work together with the CSP manager to identify all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization.
Main Accountabilities:
1. Work with CSP Manager for the development and implementation of trade category plan for assigned channel:
- Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
- Work with field sales team to ensure excellence in in-store activation
- Ensure sales team to execute the most efficient JBP and trade spends
2. Work out monthly rolling forecast for assigned channel:
- Prepare promotion sell-out volume with attention to market intelligence information
- Prepare input for brand and build incremental sales volume
3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:
- Follow up scheme execution
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation
Requirements:
- Fresh graduate or with less than 02 year of working experience by the time of application
- High interest in FMCG Industry in general and Unilever business in particular
- Having sense of self -starter, out of box thinking, fast learner with bias for action and results
- Fast-learning with winning spirit and can-do attitude
- Good analytical & conceptual power
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
