Associate Manager, Postgraduate Recruitment & Corporate Partnership

BRITISH UNIVERSITY VIETNAM (BUV)

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and other UK universities. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

• Offering accredited British and international higher education and training in Vietnam.
• Providing 5-star university campuses, learning spaces, and services.
• Including a Personal and Social Growth (PSG) Program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for both undergraduate and postgraduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

POSITION PURPOSE

The Associate Manager, Postgraduate Recruitment & Corporate Partnerships plays a pivotal role in driving BUV’s student recruitment growth by leading postgraduate sales performance and cultivating strategic partnerships with corporations. This role is responsible for achieving postgraduate enrolment targets and building corporate relationships that also generate qualified leads for undergraduate and pre-university programs through staff benefit schemes and other partnership-driven initiatives.

AREAS OF RESPONSIBILITY

1. Postgraduate Recruitment

• Own and deliver postgraduate student recruitment targets, including MBA and other PG
• Lead and manage the postgraduate sales team, ensuring effective pipeline management and
• Develop and implement strategic recruitment plans and sales campaigns tailored to working professionals and executives.
• Ensure exceptional customer service throughout the consultation and admissions journey, from enquiry to
• Collaborate closely with Marketing to design PG-specific lead generation activities and conversion
• Track, analyse, and report on performance metrics (lead quality, conversion rate, enrolment progress) and initiate corrective actions when necessary.

2. Corporate Partnerships & Lead Generation

• Develop and maintain strong relationships with corporate partners, HR leaders, professional bodies, and business associations.
• Sign MOUs, training contracts, or co-branded agreements to establish recruitment pipelines and brand
• Drive qualified lead generation for both postgraduate and undergraduate/pre-university programs through:
  • Executive education
  • Staff scholarship
  • Staff benefit programs (e.g., children of employees).
• Work with corporate partners to initiate and deliver joint initiatives such as webinars, info sessions, sponsorships, or HR benefit collaborations.
• Represent BUV at business and industry networking events, promoting the university’s offerings and positioning it as a trusted educational partner.

3. Strategic Collaboration & Reporting

• Collaborate cross-functionally with the Marketing, Academic, Admissions, and Student Recruitment teams to ensure consistent messaging and a seamless recruitment process.
• Provide market insights and corporate intelligence to inform pricing strategy, program development, and targeting efforts.
• Maintain an accurate and up-to-date database of partner interactions and recruitment outcomes via CRM (e.g., Salesforce).
• Report regularly to Head of Student Recruitment & Business Development on performance against recruitment targets and partnership development KPIs.

4. Others

• Cooperate with other functions within the Student Recruitment & Business Development Department to organize and provide consultations for students during Open Days, Experience Days, Mini Info Days, and other recruitment events.
• Collaborate with the Graduate School and other Schools at BUV to co-organize events for recruitment and student engagement activities.
• Perform other tasks as assigned by the Head of Student Recruitment & Business

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree required; master’s degree in business, Marketing, or related field
• Minimum of 5 years of experience in business development, B2B sales, or higher education
• Proven success in managing sales targets and developing corporate
• Excellent Professional English & Vietnamese
• Strong leadership, coaching, and team management
• Excellent communication, negotiation, and relationship-building

Desirable

• Experience working in the education or training industry is highly
• Strategic mindset with the ability to drive both immediate results and long-term relationship
• Proficient with CRM systems (e.g., Salesforce) and data-based performance
• Deep understanding of the Vietnamese corporate and education landscape is an

COMPETENCIES (behavioural)

Essential

• Effective Communication
• Managing & develop people
• Planning & organising
• Problem solving & decision making
• Customer & service orientation

Desirable

• Creative thinking & innovation
• Strategic thinking

BENEFITS

• Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
• 13th month Tet bonus (Vietnamese candidates);
• Annual cost of living adjustment;
• Annual salary increases and bonuses based on performance;
• Recognition & awards programmes;
• 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
• Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
• Education support for staff, spouse and children;
• Relocation allowance to cover visa/flights/initial days accommodation
• Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
• Transportation support;
• Business travel insurance;
• Various staff events throughout the year (outings, year-end party, sports activities and other events);
• Onsite fitness and sports centre;
• Opportunity to work within a professional and multicultural environment.

Interested candidates should prepare an up-to-date CV and application letter indicating for which position you are applying. Please then select SUBMIT YOUR CV button on our JOBS AT BUV webpage or email to hr@buv.edu.vn. We will invite short-listed candidates for interviews. Recruitment will remain open until the position is filled.

EQUAL OPPORTUNITIES AND DIGNITY AT WORK POLICY

All staff are expected to understand and enact the University’s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the BUV mission statement and our core values.

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect. The University is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.