Department Marketing
LevelExperienced (Individual Contributor)
LocationVietnam - Ho Chi Minh City
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
Media planning
- Build up the digital media plan as a solution for the platform’s initiatives.
- Daily planning budget and tasks to deliver on time with acceptable result/ outcome.
Digital Campaign Execution
- Responsible for execution, the day to day running of all search, social and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (A1, CPA1, CPL, CPC,…)
- Identify trends and insights, and optimize spend and performance based on the insights.
Report & Analytics
- Generate Campaign Reporting to have key learning for upcoming projects
Requirements:
- Fundamental understanding of ads platform, familiar with ads metrics (1-2 years of hands-on experience with Facebook, Google or Tiktok Ads)
- Data driven and analytical mindset
- Self-motivated, can-do attitude, detail-oriented and critical thinking
- Good time-management and task-management skills
- Fluent in Excel is a plus
- Stakeholders management skills (active listening and supportive)