GA4 Technical Consultant

Job Description:

Key Responsibilities

Technical Support & SLA Management

• Serve as first-line support for technical troubleshooting across GA4, GTM, and Firebase implementations.

• Resolve client tickets based on SLA tiers, escalating only when required.

• Prepare clear root cause analyses and documentation for each support case.

GA4 Implementation & Audit

• Review, implement, and maintain GA4 tagging via GTM or Firebase.

• Conduct tagging audits, event tracking validation, and data integrity checks.

• Enable event quota alerts and manage tagging governance.

Data Strategy & Reporting

• Design and deliver tagging strategy plans to support end-to-end funnel measurement.

• Perform data reconciliation across GA4, CRM, and backend systems.

• Generate actionable insights and custom GA4 reports for business teams.

Configuration & Enablement Tasks

• Set up mobile measurement platforms (MMPs) like AppsFlyer/Firebase for deep linking and remarketing.

• Implement rule-based segments, data enrichment, and custom audience configuration.

• Integrate GA4 with CRM platforms (e.g., 1P data into GA4-360), BigQuery, and GCP.

Advisory & Client Consulting

• Consult on website/app personalization and customer journey tracking design.

• Support business requirements for segments, clustering, and technology mapping.

• Act as a technical advisor on GA4 architecture, audience enablement via GMP, and strategic best practices.

BI, Dashboards, & Quarterly Reviews

• Collaborate on Looker Studio (formerly Data Studio) dashboard setup for GA4.

• Support Quarterly Audits for existing GA4 implementations (scope, config, tracking quality).

Key Requirements

Technical Skills:

• 4+ years experience with GA4, GTM, and Firebase (web & mobile)

• Solid understanding of event-based data models and conversion funnel tracking

• Experience with Tagging Plan creation, event setup, and debugging workflows

• Working knowledge of BigQuery, Looker Studio, and GCP architecture is preferred

• Familiar with server-side GTM, CRM-to-GA4 integration, and audience segmentation

Analytical & Advisory Experience:

• Able to translate marketing and business KPIs into analytics tracking

• Familiar with data reconciliation and validating metrics across GA4 & backend APIs

• Experience working with rule-based segments, user-level analysis, and mobile tracking challenges

Communication & Collaboration:

• Fluent in Vietnamese (for client-facing interaction) and proficient in English

• Strong technical documentation and troubleshooting write-up skills

• Comfortable coordinating across local PM/account teams and regional tech teams

Nice to Have:

• GA4 Certification / GAIQ

• Experience with MMPs (AppsFlyer, Adjust)

• Familiarity with Cloudflare, bot filtering strategies, and advanced web debugging tools

• Exposure to Agile ticketing and support workflows (Wrike, JIRA, etc)

Location:

Brand:

Time Type:

Contract Type: