Marketing Executive

ABOUT YOUNET MEDIA

YouNet Media is a member of YouNet Group - The leading Social Intelligence ecosystem in Southeast Asia.

YouNet Media is the pioneering company in Social Media and E-commerce data analytics platforms and services in the region. With technology at our core, we combine our advanced expertise in research and analysis, with comprehensive consulting services tailored to business objectives, we are proud to be the trusted partner of over 500 leading brands, both in Vietnam and globally (ex: Nestle, Samsung, Heineken, Prudential, Manulife…)

We are looking for one Marketing Executive who will join our team to make the great products to market.

MISSION

Working with the Vietnam‘s No.#1 Platform of Social Listening, Influencer Analytics and Social Trend Analytics, your mission is to:

• Elevate YouNet Media‘s brand attractiveness by creating compelling marketing content and managing effective communication channels that resonate with Vietnam‘s top brands.
• Transform social and market data into actionable insights for the Marketing team, ensuring these insights are effectively integrated into all marketing materials and campaigns.
• Support product development and communication through active participation and the creation of engaging content, ultimately contributing to the success of YouNet Media‘s offerings in the market.

ROLES & RESPONSIBILITIES

1. Content Marketing (40%)

• Conduct research & data analysis to inform the creation of in-depth content (industry, market, and trend analysis)
• Write content, produce basic images, and simple videos for various channels (Facebook, LinkedIn, Website, Email, PR, etc.)
• Monitor new trends and update content accordingly

2. Media Channels Operation (40%)

• Operate online communication channels (Facebook, LinkedIn, TikTok, Website, Email)
• Coordinate with partners to execute Below-The-Line (BTL) activities (Press Conferences, Sponsorships, Events)
• Interpret data to assess channel effectiveness and collaborate on developing activity plans

3. Product Marketing (20%)

• Support for product development and communication activities

Report to: Marketing Manager

Promotion: Senior Marketing Executive

Work Relations:

• Internal:
  • YNM: Marketing Team, Business Development, Data, Research
  • Other Business Units: Buzzmetrics, YouNet Group Holdings
• External:
  • Client: Marketing Team, Brand Team, Communication Team
  • Partner: Agency, Newspaper

BENEFITS

• Competitive salary, 13th month salary, KPI bonus
• Premium healthcare insurance (after one employment year)
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack

REQUIREMENTS

1. Education

• Bachelor‘s degree in Marketing, Communications, Economics, or a related field from a reputable university.

2. Knowledge

• Business English in Reading & Writing
• Strong understanding of marketing principles
• Familiarity with various digital media platforms (Facebook, LinkedIn, TikTok, Website, Email) and content trends specific to these channels.
• Knowledge of market research and industry trend analysis
• Basic knowledge of content creation (copywriting, basic image, and simple video production)

3. Skill

• Knowledge of basic statistics is must have
• Strong writing and content editing skills
• Strong project management/organizational skills
• Good at communication and interpersonal skills
• Ability to produce simple images and videos is a plus

4. Experience

• Minimum 1 year of professional experience in a similar role (experienced in B2B marketing is a huge plus but not mandatory)

5. Personality

• Be strong attention to details
• Positive thinking and can-do attitude

6. Others:

• Demonstrates critical thinking, creativity, and a strong desire for innovation