Pr & Marketing Executive

MAIN ROLES:

This position will be in charge of Content Marketing Strategy, Media/ Press/ Celebs/ KOLs/ Stylist relationship management and Marketing activities for Brands RESPONSIBILITIES:

1. Communication Plan & Content Marketing:

• In charge of Communication Plan. • Writing creative & inspired contents (Online and Offline) for website, social media channels, promotions, events, email marketing, SMS ads, ...

• Writing and editing PR articles, press releases.
• Develop and manage contents (including content writing, content presentation, image ideas) on all channels in the integration of content programs with brand campaigns.
• Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives

2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:

• Liaison with the press to communicate messages from the brand.

• Building strong working relationships with members of the press and digital media. • Writing and distributing press kits to targeted media

• Promoting news stories and new products / collections/ features of the brands to the media
• Creating the network of KOLs which can influence the conversation and build trust based on our targeted messages to the right targeted audiences
• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a high engagement of suitable KOLS network.
• Ensuring the content & images of social media posts of celebs and KOLs will be in line with campaign key message, brand guideline as requested.
• Participating in event management, including launching events, press conferences, and promotional events.
• Manage PR aspect of a potential crisis situation.

3. Marketing activities:

• Promotion activity
• Special program with bank, mall/department store, etc.
• CRM – Loyalty execution (VIP Birthday treatment,…)
• Activation in store 4. Other Admin tasks:
• Communicate between partners and team to complete contracts, billings, etc
• Deliver reports, analysis, and other tasks as requested

Education/ Training Qualifications (i.e: university degree) Bachelor degree in Marketing/ Communication or related field Additional skill:

• Fluency in both verbal and written English is preferred
• Fluent communication and presentation skills, both in verbal & writing.
• Organization, Planning Skill, Problems solved;