Job Description
Position: Product Owner (Growth & Community focus)
Product: Products Blockchain-based
Reports to: Head of SmartLabs
We are seeking a dynamic, growth-oriented Product Owner to lead the development and launch of our next-generation, blockchain-based products. You will not only shape the product strategy but also act as the critical bridge between the product, marketing, and our user community.
This role requires a unique blend of traditional product management skills with a deep understanding of community building and growth hacking strategies within the Web3 space.
1. Shape the Product Vision & Roadmap:
- Build and communicate a clear product vision that aligns business value with community benefits.
- Develop and manage a product roadmap that prioritizes features designed to solve user needs, drive viral growth, and attract new users.
2. Manage the Product Backlog:
- Build, prioritize, and maintain the product backlog, translating ideas from the community and marketing strategies into actionable user stories.
- Ensure the backlog is transparent and that the development team clearly understands the value of each feature for the end-user.
3. Drive Community Growth & Engagement:
- Act as the voice of the product on community channels (Discord, Telegram, Twitter/X), actively gathering feedback and understanding user pain points.
- Collaborate closely with Marketing and Community Managers to design and execute user acquisition campaigns (e.g., airdrops, contests, ambassador programs).
- Design in-product features that incentivize community interaction, engagement, and a sense of ownership.
4. Design and Optimize Blockchain Features:
- Lead the design of tokenomics, optimizing not just for economic stability but also for motivating user participation, contribution, and referrals.
- Design seamless user experiences related to crypto wallets, staking, and other on-chain activities.
5. Lead Go-to-Market (GTM) Strategy:
- Own the creation and execution of the Go-to-Market plan for new features and major product releases.
- Analyze user data and market trends to continuously optimize user acquisition and retention strategies.
Requirements
Required Skills & Experience:
- 3-5 years of experience as a Product Owner/Manager, with a preference for products having strong community or growth components.
- A solid understanding of and passion for Blockchain technology, tokens, NFTs, and Web3 culture.
- Proven experience in developing and executing Go-to-Market (GTM) strategies for technology products.
- Demonstrated experience in building and engaging with user communities, with hands-on use of platforms like Discord, Telegram, and Twitter/X.
- A user-centric mindset with the ability to translate qualitative community feedback into concrete product decisions.
- Excellent storytelling and communication skills to inspire both internal teams and the external community.
Preferred Qualifications:
- Direct experience participating in or leading marketing campaigns in the Web3 space (e.g., airdrops, whitelists, launchpads).
- Have knowledge about areas such as Loyalty, Banking…
- Deep knowledge of Tokenomics and user incentive models.
- Experience with on-chain data analysis and social listening tools.
- An existing network within the Blockchain/Crypto community.
Benefits
- Attractive salary package, salary review twice a year
- Flexible working hour (between 7:30am – 7:30pm on staff’s preference)
- Premium health care up to $3,000/year
- Working in One of the largest Ecommerce Agencies in South East Asia – Professional English environment
- Free English, Japanese and professional training packages
- Firm’s Certified Qualifications Sponsorship for career development
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