Seller Growth Manager - Omnichannel

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Role:

A Seller Growth Manager for SMB Retailers (CLP or Mom & Baby chain, non-chain) focuses on driving revenue growth and optimizing the performance of small and medium-sized businesses (SMBs) on different top eCommerce and Social commerce platforms. This role involves developing and executing strategies to:

• Attract, activate, develop and retain SMB sellers, ultimately increasing their sales and engagement
• Scale number of sellers who can apply digital and grow sales and Abbott strategic operation in O2O eco system

Accountabilities:

• Develop and implement growth strategies: This includes designing programs to increase seller participation, uplift them thru different tiers, improve O2O solution adoption, and boost overall revenue. 
• Analyze data and identify opportunities: The manager will segment sellers into different tiers based on their strength, monitor key performance indicators (KPIs), identify areas for improvement, and develop data-driven strategies to optimize seller performance. 
• Collaborate with cross-functional teams: This involves working with tech product, marketing, sales, and other internal, external teams to ensure alignment and drive growth initiatives. 
• Provide support and guidance to SMB sellers: This may involve training, resources, and personalized support to help sellers succeed on the platform that they target. 
• Manage and nurture seller relationships: Building strong relationships with SMB sellers is crucial for long-term success and engagement. 
• Stay up-to-date on industry trends: The manager needs to be aware of emerging technologies, platform agenda + algorithms, competitor strategies, and market dynamics to adapt growth strategies accordingly. 

Requirements:

• Experienced in platform seller incubation, seller sales growth
• Experience in eCommerce, Social commerce, Digital Performance or a FMCG company
• Familiarity with Tiktokshop, Facebook shop, Shoppee, etc.
• Bachelor’s degree in business development, Marketing, Digital or related field
• Strong sales and business development background
• Experience in platform seller incubation
• Proficiency in data analysis and reporting
• Excellent communication and presentation skills
• Ability to work in a fast-paced, dynamic environment
• Passionate for learning and growing sellers with GT background, comfortable networking with Sales and Trade teams to gather sellers’ insights
• Strong understanding of platform mechanics, policy, social media, e-commerce, live streaming, and comfortable working in a fast-paced and dynamic environment.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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