Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection (CP) keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.
Job Description
Strategy and Business accountabilities
- Develop 5-year marketing strategy for profitable and sustainable growth for Syngenta Vietnam, and getting consensus on priorities and resource plans (with APAC Marketing team, Vietnam Marketing, Sales, Finance and P&S team)
- Drive company third party business strategy, including but not limited to exploring and identifying opportunity (both in Vietnam and global), developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in Vietnam.
- Drive, together with Head of Marketing, marketing capability, compentency and disciplinary for Syngenta Vietnam marketing team.
- Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales in order to maximize profitable product life.
- Ensure the development and execution of effective brand plans for FCP in Vietnam, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
- Maintain 2 year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process for FCP
- Contribute in territory / country operation and governance processes when required (S&OP, DnA, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC))
- Act as champion for FCP in Vietnam and with the APAC organization when necessary.
Product & Campaign Management Accountabilities
- As a member of Portfolio Leadership Team, lead and manage in cross function coordination
- Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
- Develop and drive implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and mangemment of the end to end process in commercial launches for FCP
- Effectively brief the Campaign team to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
- Work closely with Campaign Team to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely mannor.
- Manage product life cycle (including phase out) and product-related issues by coordinating with CPD and cPLT and rPLT.
- Develop and execute product pricing strategy (value, transactional, commercial offers)
- All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment. This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.
Qualifications
- Bachelor's degree or higher education with at least 10 years in a top marketing position
- Preferable but not limited to marketers in FMCG with complex brand and product portfolio management experience
- Strategic thinking and business acumen
- Crops and agronomy knowledge is a plus
- Experience in portfolio and brand development and management.
- Lead and drive successfully marketing and commercial organization with great track records
- Clarity on purpose
- Strong leadership
- Financial and business acumen
- Strategic thinking
- Influencing and negotiation skills
- Communication and presentation skills
- People/team management
- Program/ project management
- Anticipates changes in the market and adjusts strategies accordingly
- Designs effective product life cycle management strategy and brand strategy
- Understand market dynamics and competitive environment and translate it into strategy.
- Stay connected with target consumer