Band
Level 5
Job Description Summary
Location: Ho Chi Minh #LI HybridNovartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
About the role:
In-Market Brands TA Head is responsible for leading and managing overall performance and P&L of a large portfolio spanning multiple therapeutic areas (hypertension, diabetes, oncology, hematology, transplant, ophthalmology, pain) through an optimized combination of direct and digital promotion, new business models, and BD&L partnerships to support business growth and strategic objectives.
The role directly reports to Country President, Vietnam.
Job Description
TA In Market/Mature Brands
- Accountable for delivering the therapeutic area brand performance with respect to sales, market share, and profitability to meet or exceed budget targets; Drive the growth of the TA by establishing growth plans for existing products, effectively managing their life cycle, establishing and managing effective strategic partnerships.
- Entrepreneurial approach to portfolio management to optimize ROI across a diverse range of brands through the lifecycle by actively investing across brands with shared/pooled services and flexibly budgeting according to prioritized outcomes.
- Leveraging targeted strategies and innovative, cost-effective GTM models to efficiently commercialize non-priority diverse set of brands. Use digital engagement channels, innovative access models & cross-portfolio reimbursement deals / discounts to maximize value across the lifecycle, including Business-to-business selling, account management and contracting focus, “non-personal promotion” to HCPs.
- Incorporate opportunities to maximize lifecycle value and differentiate beyond efficacy to address non-clinical barriers and product enhancements (e.g., devices, digital services).
Business Development and Licensing (BD&L)
- Develop partnering-in/out strategy focusing on top priority gaps in commercial capabilities and portfolios.; Identify and assess appropriate partners and lead the negotiation process for deal making
- Be knowledgeable of company partners’ market, opportunities and business challenges to provide timely feedback or support on attainable strategic plans to market needs.
- Define performance expectations; provide leadership and motivation of the partner companies/teams. Coach, motivate and develop the partner companies/teams to continue improving performance.
- Keep communication and follow-up with Global and Regional counterpart.; Drive the spirit of “ONE Team” across all functions (TA first) by supporting a team approach to focus on our patients, payers and customers as our top priorities.
Requirements
- University degree in Bioscience or Business or Advanced degree in Bioscience, Medicine, Business, and/or Management.
- Extensive (>12) years' experience in leadership positions within the pharmaceutical industry.
- Proven sales and marketing management skills.
- Proven understanding of product launch and product commercialization processes.
- Strong understanding and experience of digital trends & solutions, technology platform and products.
- Significant leadership experience, and proven ability to manage, team with, and motivate associates of widely varying backgrounds across a dispersed and matrixed organization.
- Extremely well-developed understanding of country regulatory and market environments.
- Proven ability and experience of risk management; High change agility.
Skills Desired