Assistant Event Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Ha Phan Building office.

The Role

The Assistant Event Manager will play a key role in expanding the client and key buyer networks, as well as driving business growth across the lifestyle sectors. The role involves spearheading sales efforts for existing and newly launched events, while cultivating strong relationships with both current and prospective clients and stake-holders. Working alongside Sales, Assistant Event Manager will ensure all elements are aligned to create a successful Event. He / she will oversee the Event floorplan, managing the positioning and strategic decisions as the point of contact for all involved parties.

Key Responsibilities

Strategic Development & Planning

• Support the development of Event's strategy and direction to enrich Informa Markets' value proposition
• Conduct market research, analyze competitors, and support the development and positioning of new event concepts
• Participate in brainstorming sessions for new show development, bringing data-backed insights and business leads
• Monitor sales performance, prepare reports, and recommend improvements for overall commercial success

Client Relationship Management

• Search and evaluate new prospects, build exhibitor database and business pipeline
• Identify clients' needs and maintain relationships (mostly with senior positions)
• Increase revenue with existing clients and handle day-to-day client requirements
• Develop and maintain relationships with senior-level clients, industry associations, and government stakeholders to enhance event visibility and strategic reach

Event Design & Execution

• Design the Event experience, ensuring high-level delivery in support of the Event's strategy and customer needs
• Oversee the Event floorplan (managed by the Sales Operations team), escalating strategic decisions when required
• Coordinate with internal departments (Marketing, Operations, Finance) to ensure seamless event execution and top-tier customer experience

Reporting Structure

• Report directly to and support the Senior Business Development Manager in various strategic and operational matters
• Perform additional responsibilities as assigned

Qualifications

Professional Experience & Background

• Ideally 5 years of experience in B2B sales, preferably within the exhibitions or event industry
• Professional Lifestyle background is a plus

Language & Communication Skills

• Fluent Chinese as you will work closely with our team in China
• Fluent English
• Exceptional presentation, communication, negotiation, and client relationship skills

Professional Competencies

• Proficient in market research, sales strategy, and lead generation
• Target oriented with focus on sales excellence

Personal Attributes

• Goal-driven and resilient under pressure
• Proactive and resourceful in approach
• Collaborative and effective in team settings
• Able to work under high pressure

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners. This position will be required to work in-person in the office five days a week.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. .

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.