ASSOCIATE MARKETING DIRECTOR

ABOUT ABBOTT

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

WORKING AT ABBOTT

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

MAIN PURPOSE OF ROLE

Responsible for managing the plan contributing to the organization turnover on topline. Drive annual planning and cross-functional execution of brand strategies and key initiatives. Influence positive business results using ANI’s products, processes and organizational resources; leveraging category, marketplace and macroeconomic factors that impact business performance. Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics. Understand, manage, and advise P&L implications of marketing decisions including sku, channel, and marketing mix.

MAIN RESPONSIBILITIES

STRATEGIC PLANNING

• Develop local insights and connection tasks that bring global brand strategies to life. Develop local execution in line with brand campaign guidelines.
• Positioning portfolio to meet changing needs of markets, consumers, and business objectives
• Developing short and long term strategic insights and opportunities from trend drivers and analyses
• Establishing strategies for creation of line extensions and new products
• Drive market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).

BRAND PLAN EXECUTION

• Identify impact of market forces and address knowledge gaps to shape go-to-market strategy.
• Plan for and respond to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
• Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance
• Interpret research findings and draw appropriate insight based on the results
• Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content
• Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches
• Monitor and report on the productivity of marketing plans and projects
• Achieve forecast accuracy and new products launch KPI targets
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them
• Maintain compliance with required promotional practice.

FINANCIAL MANAGEMENT

• Responsible for brand budget and monthly gaiting. Formulate forecast assumptions based on data and align cross-functional teams. Manage A&P budget xxxx

PEOPLE DEVELOPMENT

• Involve providing guidance and support to individuals throughout their development journey at Abbott
• Foster a culture of continuous learning and development within the organization
• Create development plans to groom future leaders, and ensure a pipeline of skilled individuals to fill critical roles
• Facilitate the growth, learning, and overall development of individuals within organizations

OTHERS

• Work with internal teams to optimize programming. Manage risk related to major policy changes.

SUPERVISORY RESPONSIBILITIES

• Supervise Senior Brand Manager and Brand Manager, Marketing Manager

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

WORK EXPERIENCE

Minimum 10 years

• Work experience with reputed MNC organizations. Medical marketing experience will be an added advantage
• Experience in handling ATL/Media/Consumer research. New product launch experience will be a plus
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sale force

Professional Skill

• Delegating responsibility
• Persuasiveness/sales ability
• Organization and planning skills

Behavioral / Leadership Skill

• Excellent interpersonal skills
• Self-starter, aggressive for constant improvements
• Time management skills

Language Skill

• Good command of English

Computer Skill

• MS Office