Director of Sales & Marketing

Company Description

Nestled on white sandy beach of Cam Ranh, featuring premier beachfront view and family-friendly activities.

For further details about Mövenpick Resort Cam Ranh, please view our link as https://www.linkedin.com/company/movenpickresortcamranh 

Job Description

General responsibilities: 

• To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the Sales & Marketing Department so as to achieve and exceed forecasted revenue figures in Rooms and Food & Beverage and all resorts related revenue streams.
• To promote marketing awareness and leadership to all employees. Provide ongoing training, inspiration, and coaching to Sales & Marketing team to drive performance and professional growth. 
• Collaborate closely with the Director of Revenue Management and related departments to optimize total resort revenue and business performance. 

Planning & Organizing:

• Develop, implement and manage the Sales & Marketing business plan and strategic Sales strategy to ensure the resort is well positioned across existing and emerging markets and market segments, therefore achieving and exceeding forecast and budget.
• Preparation of the annual Sales & Marketing budget and business plan taking into consideration Market Mix, occupancy levels, Average Room Rate & Rev. Par, yield management and revenue streams throughout both rooms and food & beverage, including the marketing plan of how the same will be achieved.
• Conduct regular thorough analysis of the market and more specifically the resort competitor set ensuring the hotel is well positioned rate and yield management structure wise to achieve and maintain the budgeted Revenue Generated Index rating.
• Develop, implement and manage rates structures and strategies through market data review and demand analysis.
• Develop, implement and manage the process of developing sales leads and qualifying the same across all business units within the hotel, ensuring all key employees are familiar with and understand this process. 
• Establish materialization goals for key accounts and market segments for each team member and monitor and manage the same.

Operations:

• Initiate, develop and manage long term positive relationships leading tour, OTA’s market managers, corporate key accounts ensuring longevity support, a healthy market share and penetration for the property.
• Conduct and participate in revenue meeting, daily/weekly/monthly strategic sales & marketing and management meeting.
• Drive and manage the performance targets of the sales team members, including completion of performance appraisals, KPI measurement, business materialization of managed market segments & accounts, coaching counselling and performance management in conjunction with Human Resources.
• Maintain a consistent focus on improving the overall flow of sales operations, seeking ways to maximize and improve the operation through productivity management and energy savings programs.
• Actively review guest and business partner’s comments and feedback, communicate this with the team members and implement procedures to enhance satisfaction.

• Core Behaviours are our actions: what we say, what we do, and how we interact with one another. Our behaviours come from what we believe in, what we value. At Mövenpick Hotels & Resorts, we call these value-based behaviours. The following statements provide indicators of the types of behaviours we expect employees in our company to display.

  Trust: Operates with fairness and integrity, fostering an environment of transparency and sincerity through open and honest communication and by honouring commitments.

  Relationships: We build and maintain strong connections with colleagues and guests, valuing diversity in people and perspectives whilst overcoming potential obstacles to increase cooperation and collaboration.

  Drive: We are action-oriented, setting direction for self and others, clarifying goals and objectives and overcoming barriers and challenges to produce results.

  Entrepreneurship: We fully understand the business and market context, identifying and seizing opportunities for continuous improvement and supporting change.

Qualifications

• Minimum 10 years' experience in Sales & Marketing in Hospitality, including at least 5 years in a similar leadership role. 
• Strong expertise in Marketing trends, revenue strategy, marketing/promotion and public relations management. 
• Excellent communications, team leadership, and a proven track record in driving business growth.