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Job Description
Job Title: Brand Activator - HCP Engagement
Location: Vietnam
About the role:
The Brand Activator is a key member of the marketing team, responsible for executing brand strategies through impactful, localized tactics that address the needs of consumers, customers, and channels in specific geographies.
As a Brand Activator – HCP Engagement, you will focus on identifying marketing tactics and driving activities to engage and educate healthcare professionals (HCPs) and key accounts such as VNVC, Long Chau, hospitals, and institutes about the RSU (Risk, Severity, Urgency) framework for dengue fever. Your work will accelerate regional engagement with HCPs, including influencers and decision-makers, to amplify awareness, consultations, and referrals for dengue vaccination. This role collaborates closely with Brand Manager – HCP Engagement, Medical Science Liaisons (MSL), and Field Force teams to enable effective referral pathways, ultimately increasing dengue vaccine adoption and protection.
How you will contribute:
1. HCP Engagement & Activation
Implement regional and local HCP engagement initiatives (e.g., treatment HCPs, CDC areas) in alignment with the brand strategy.
Organize and facilitate scientific events and peer-to-peer discussions to educate HCPs on the dengue disease burden and vaccine benefits at a regional level (covering multiple provinces and centers).
Identify and collaborate with key opinion leaders (KOLs), hospital Board of Directors and early adopters to strengthen vaccine advocacy efforts.
2. Referral Pathway Development
Partner with MSLs and Field Force teams to co-develop and execute referral pathways that improve patient access to dengue vaccination (both within and beyond hospital settings).
Contribute to the development of tools and materials that support HCPs in their fieldwork.
Establish and enhance referral pathways, completing the engagement loop from disease awareness to brand advocacy among HCPs.
Identify new potential specialties/therapeutic areas to assist Brand Manager and Field Force in expanding territorial outreach.
3. Campaign Execution & Localization
Adapt and deploy HCP-facing campaigns and educational content provided by the Brand Manager
Ensure scientific accuracy and brand consistency across all HCP touchpoints.
4. Cross-functional Collaboration
Serve as the key partner for Field Force and MSLs in executing marketing activities at provincial or regional levels or with specific accounts/customers (e.g., VNVC, Long Chau).
Deliver field insights and feedback to the Brand, Medical, and Field Leadership teams to refine strategies and enhance the effectiveness of scientific engagement.
5. Monitoring & Reporting
Track key performance metrics, including HCP engagement, referral trends, campaign effectiveness (NPS scores), and willingness to consult on vaccines at vaccination centers.
Provide regular reports with actionable insights to guide data-driven decisions.
Monitor regional insights such as dengue cases, potential epidemic zones, and impactful stories illustrating the disease burden.
What you bring to Takeda:
Bachelor’s degree in pharmacy or medicine.
Marketing knowledge and/or experience as a medical representative is a plus.
Over 3 years of field experience in the pharmaceutical industry.
Exceptional written and verbal presentation skills.
Agile, independent thinker with a strong scientific focus.
Strategic mindset combined with a customer-centric approach.
Proven ability to analyze complex scientific data within the pharmaceutical context.
Strong skills in business partnering, teamwork, and influencing others.
Expertise in building strategic relationships, effective communication, planning, and organizing.
Experience in vaccines, infectious diseases, or public health is highly advantageous.
Willing to travel up to 50% of the time each month.
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
Empowering our people to shine:
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
