Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands
About the job
This position will directly report to ASEA Zone Brand Lead for Enterogermina.
Implements marketing strategy on a limited number of assigned brand(s) or product(s) or category(ies) within a geography. Is in charge of implementing customer/patient strategy for its brand.
Key Accountabilities
- Achieve annual sales, profitability and market share target through strong execution of marketing programs for Enterogermina brand in Vietnam - a leading probiotic brand.
- Contributing to building 5-year brand strategy, providing local market contexts, consumer insights and implications through deep situational analysis.
- Development & execution of end-to-end activation, including consumer campaigns, always on social and commercial plans
- Manage media planning and execution and ensure the maximum output of investment
- Work with CMI to identify consumer / shopper’ insights that should be embedded in Brand activation plans.
- Analyze market trends and activation results to propose action plans to maximize growth.
- Oversee project management to ensure successful and timely completion through cross-functional coordination and communication
- Work with multiple stakeholders: Sales team (on & offline), Trade marketing, product development, regulatory team, quality team, medial affairs team, SCM, Procurement, Zone stakeholders
- Lead ad hoc strategic projects that contributes to brand growth in short & long term.
- Management of day-to-day marketing operation and A&P budget
About you
Education:
- University degree or above (major in business or marketing related subject is desirable)
Experience & Knowledge:
- Require at least 8 years of experience in FMCG marketing within a renowned multinational company
- Experience of a new product launch
- Brand/Product management experience in personal care category
- Project management experience with regional and global stakeholders
- Experience of managing external agencies
Core Competencies & Skills:
Challenger mindset to break the status quo
- Ability to work with minimal supervision with problem solving skills
- Executional excellence and leadership in driving brand growth
- Strong analytical thinking, action planning and organizing
- Strategic thinking, creativity and problem-solving
- Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
- Ability to be flexible and adapt quickly to changing strategies and priorities
- Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
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