Branding Executive (Brand Engagement)

MAIN DUTIES:

1. Developing & managing Brand Assets

• Responsible for planning and implementing brand-related materials and touchpoints to ensure consistent and impactful brand visibility across channels.
• Coordinate with cross-functional teams and external vendors to ensure brand toolkits, POSM, and signage materials align with brand guidelines and business objectives.
• Planning & managing POSM & Signage allocation & Execution for tracking efficiency
• Manage inventory and timely distribution of brand materials to relevant stakeholders.

2. Packaging & Product Portfolio Management

• Managing packaging design with internal teams; follow up on revisions, approvals, and production timelines.
• Liaise with PRC & suppliers to manage sample requests, monitor quality, and ensure timely delivery of physical packaging samples.
• Maintain updated product portfolio documentation (SKU list, certifications, licenses, value propositions).
• Support the process of registering trademarks, packaging visuals, and product designs with relevant authorities or legal teams.
• Collaborate with cross-functional teams to ensure all assets meet brand, legal, and compliance standards.

3. Brand Engagement

• Assist in deploying brand campaigns across selected media channels (social media, e-commerce, in-store displays), ensuring alignment with key messaging and segment profiles
• Develop and maintain engagement platform for connecting and building up value propositions bag segment
• Analyze the effectiveness of engagement programs and make continuous improvements based on feedback and performance metrics as expected

4. Customer Engagement & Loyalty Program

• Propose and implement customer engagement & loyalty programs to establish a direct connection with the market and end-users.
• Utilize negotiation and persuasion skills to encourage and convince contractor participation and engagement to increase conversion rate from Non-INSEE user to INSEE user
• Support loyalty program execution including planning, executing content rollout, member communications, and redemption tracking, in alignment with brand tone.
• Analyze the effectiveness of engagement programs and make continuous improvements based on feedback and performance metrics as expected

REQUIREMENTS:

1. Educational Qualifications

• Bachelors degree in marketing, business administration, brand communication, or a related field.
• Proficiency in Microsoft Offices

2. Relevant Experience

• Proven experience (4+ years) in brand management and customer engagement or loyalty
• Well experienced in working with CRM system/loyalty platform,
• 1-2 years project management

3. Leadership Competencies

• Ability to work collaboratively in a cross-functional team environment.
• Strong project management and organizational skills.
• Results-oriented with a track record of successfully executing branding initiatives.
• Excellent problem-solving and decision-making abilities
• Analytical mindset with the ability to interpret customer data and feedback.
• Excellent communication and presentation skills.
• Project management experience with the ability to lead cross-functional teams.
• Passion for staying at the forefront of marketing trends and emerging technologies.
• Excellent communication and presentation skills.
• Can do attitude & proactive
• High responsibility