Channel Development Manager (Trade Marketing) - Modern Trade

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Role:

• Responsible for trade promotional programs in MT channel (includes creating Proposals, working with Trade Admin for announcement to Department of Trade), and comply with Compliance, Regulatory and align with Promotion Guideline about GTN and Gift (monthly promotion). Corporate with MT team to do volume allocations by regions/ stores effectively as forecast.
• Follow up and tracking promotion activities, corporate with supporting functions like Trade Admin, Finance, Purchasing, Logistics, Sales… to propose ideas to maximize budget and sales. Work with supply chain team for any stock requirements to deliver sales target.
• Responsible for channel promotion, customized promotion by proposing workable gifts for sales and work with Purchasing team to provide gifts/ vouchers to MT team
• Execute in-store Merchandising initiatives to drive visibility of Power SKUs with insightful call-to-action message and visual
• Work and follow up with Agencies to track activities like the sampling and activation and follow up results after sampling, activation
• Work with agencies to create designs for all POSM, visibility, gifts
• Executives for task delegation of marketing projects

Accountabilities:

• Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions...
• Recommend clear promotional guidelines based on shopper understanding and current market knowledge. - Ensure all promotional investment is properly reviewed and evaluate.
• Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the priority Customers...
• Identify priority key Customers for the Sales/Category/Market and work with Key Account Managers/Category Managers to recommend tailored Category Channel plans in line with overall market strategy
• Work with Customer teams to define and develop appropriate channel & key customer execution, Sales and budget GTN/A&P targets. Support the construction of key commercial propositions at the Channel level
• Contribute channel inputs to the IBP process by identifying the key opportunities and possible action plans for each priority Channel in the market.
• Continuously source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for our categories and brands.
• Input for strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements.
• Ensure adherence to all company principles and policies

Requirements:

• Minimum 5+ year of commercial experience, Previous experience in Trade Marketing, Sales, and Marketing
• Demonstrable record of success in a customer facing role
• Understands customers and the selling process.
• Understands key business functions
• Ability to motivate and work with cross function people

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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