Responsibilities
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships and Marketing Science. GBS is an entrepreneurial, and ambitious client group. Responsibilities Client Management being a Consultant to clients and internal stakeholders - Provide consultation, strategy, and media plans for advertisers based on their business objectives - Support and work with the sales team on pre-sale research and pitch - Provide pre-campaign workshops to help advertisers and their agencies to design brand campaigns for success - Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings Campaign Management & Revenue Impact - Coordinate and collaborate with ad ops, product, R&D, measurement teams, etc. internally to ensure a smooth and successful campaign execution - Conduct post-campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers - Analyze past campaign performance to discover common trends and patterns to build best practice - Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization - Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign Product Adoption & Scale - Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns - Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships - Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization - Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign
Qualifications
Minimum Qualifications - Min 3 years of experience in strategizing, planning, managing and executing branding campaigns in-house, in agencies or with the media side - Experience with CPAS/Shopping Ads/E-commerce marketing - Understand brand advertisers, major brand campaign channels and products - Storyteller with exceptional verbal and written communication skills in English - Excellent listening skills and super proactive about collaboration - Adaptability and strong problem-solving skills using the proper escalation process Preferred Qualifications - Highly organized self-starter, motivated to learn and proactive in taking up complex projects that help drive product understanding and client growth strategy - Ability to analyze data and identify insight with impeccable attention to detail - Working experiences in FMCG verticals, and experiences with brand measurement solutions/studies is a plus
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
