Job Purpose:
Media investment (Advertising) is a critical growth driver for Unilever and a significant expense item on the P&L. This position will be responsible for how Unilever communicates to consumers from awareness to conversion funnel. This role will leverage end-to-end data-driven marketing knowledge and spearhead a social-first approach in Homecare Vietnam to ensure our brands and products gain consumer trust and achieve outstanding media results.
Main Accountabilities:
1. Plays a key supporting role in landing Unilever/BU/Brand Media strategies by collaborating with both Media team and Dcom team to operationalize:
(a) Division and Brand Media Strategy for Homecare Vietnam – developing strategies that fit the Business Objectives/JTBD/etc. by connecting insights with media channels. Partnering with Brand Teams, Media Agency and External Partners to leverage media in growing the brands.
Owner of the brand’s Annual Media Strategy (AMS), budgeting and planning process.
(b) Campaign Media Strategies Conceptualization and Implementation – bringing brand campaigns to life by working with agencies and partners in crafting Channel/Asset Blueprints, Media Strategies and Holistic Media Plans that create & convert demand.
(c) Designs single market / cluster BU media plan and allocate budgets for holistic plans that cover all media and all platforms including retailer media
(d) Collaborates with shopper marketing in market to ensure the full end-to-end plan works on and offline with key customers
(e) Manage media activation for the countries in scope based on marketing plan/ activity calendar incl. mobilizing/coordinating digital hub channel specialists to deploy in market
(f) Responsible for all the traditional media executions in the market, and all media and agency-led operations
2. Facilitation of Media Approaches and Principles, including (but not limited to):
(a) Global and Regional new initiatives/new approaches/JBP bonus and other cascades.
(b) Traditional and Digital Media Planning Principles
(c) Budgeting Processes
(d) New Media Models for New Business Models
(e) Learning Agenda to enhance capability for teams.
Requirements:
· Min Degree holders preferably in Marketing and/or Digital related disciplines
· 5+ years experiences in media management roles (preferrable work experience in Media Agency or
Media Platforms) and strong evidence of professional skills required for the role.
· Someone who can work in cross-functional set-up and can manage several stakeholders
· Someone who can process multiple data and information to come up with the most logical
solutions to business opportunities
· A role-oriented self-starter with initiative to propose new ideas
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
