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About the Company
Our client is a global leader in the luxury eyewear industry, known for its exceptional design standards, brand portfolio, and innovative retail presence. With a direct footprint in Vietnam through leading retail groups and a growing network of distributor partnerships, the company is investing in building stronger field execution to support brand training, merchandising, and store performance. This role is key to delivering brand impact on the ground in one of the region's most promising markets.
Opportunity Details
- Working Location: Ho Chi Minh City, Vietnam, travel required across the country
- Working Time: Standard full-time hours, with flexibility for field visits
- Employment Type: Full-time consultancy
- Compensation: Commensurate with experience level
- Benefits: Daily gas and meal allowance, Reimbursement for all business travel outside HCMC
- Reporting Line: Reports to APAC Director
- Team Management: No direct reports
Role Purpose
The In-Store Specialist is a field-based role responsible for delivering product training, overseeing brand visibility, and supporting local retail and distribution partners. The position blends retail execution, merchandising, and commercial training, and is essential to ensuring brand consistency across Vietnam's optical retail market.
This role is open to both local and expatriate candidates with prior experience in the Vietnam market. Fluency in Vietnamese is a strong asset, but candidates without it will be considered if they can effectively manage local business interactions and partnerships.
Main Objectives
- Ensure all relevant store staff and distributor teams receive brand training within the first 3 months of onboarding.
- Achieve a high compliance rate in merchandising and visual audits across the retail footprint.
- Support the timely execution of in-store marketing activations and trade materials across all regions.
Responsibilities
- Deliver structured technical and commercial training to distributor sales teams and retail store staff.
- Conduct in-store visits to verify brand presence, merchandising compliance, and POSM implementation.
- Act as a field liaison between trade marketing and local store partners, coordinating with contractors and vendors
- Collect feedback from the market and report on execution standards and visual performance.
- Maintain accurate visit reports and administrative documentation to ensure compliance with relevant regulations.
Candidate Profile
Education & Qualifications
- Bachelor's degree in Business, Marketing, or related fields preferred
- Certification or education in Optometry is a plus
Professional Experience
- Minimum 3 years in retail field support, trade marketing, or training roles
- Experience in the eyewear industry is highly preferred
- Experience in cosmetics, beauty, or premium retail sectors may be considered if merchandising and store training exposure is strong
- Prior experience working in Vietnam is required
Technical Skills
- Proficiency in Excel and PowerPoint at a basic to intermediate level
- Comfortable with field reporting and training delivery
- Familiarity with merchandising audits or retail compliance tools is a plus
Behavioral Competencies
- Strong presentation and communication skills
- Eye for detail in visual merchandising and brand standards
- Organized, proactive, and able to manage field operations independently
- Comfortable working with both corporate and field-level stakeholders
Knowledge Domain
- Understanding of luxury retail standards, optical categories, and Vietnam's retail distribution landscape
- Ability to manage distributors and large retail partners across different cities
