We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in the more than 100 countries.
We connect. We inspire.
Role Purpose:
The primary responsibility of a Sales and Customer Management Executive is to deliver a high-quality, welcoming, and efficient customer service experience for both new and existing customers. The goal is to meet or exceed sales and customer management targets across all British Council services. The role serves as an ambassador for the British Council, ensuring top-tier service, achieving all key performance indicators (KPIs), and fulfilling sales and customer management objectives, thereby supporting the British Council in meeting its overall business goals and objectives.
Main Accountabilities:
This role is central to delivering a high-quality, welcoming, and efficient customer experience to both new and existing customers, while consistently achieving and exceeding sales and customer management targets.
As a Sales and Customer Management Executive, you will engage with customers via telephone, email, and face-to-face consultations, providing professional, enthusiastic, and informed responses that inspire interest in our products and encourage centre visits. You will manage placement tests by arranging schedules, liaising with the Branch Manager and Teaching Centre teams, ensuring all candidates are well informed, and overseeing smooth, efficient, and courteous test-day operations. You will also participate in sales and marketing events both in and out of the centre to raise awareness, generate leads, and follow up on all sales enquiries.
Customer care will be at the heart of your work. You will ensure the needs of all existing customers are met, handle first- and second-level complaints, follow up on absences or cancellations, and support teacher meetings and translations when necessary. You will oversee the registration and re-registration process, maintaining accurate records, proactively informing customers of enrolment periods, and encouraging re-registrations through timely and personalised follow-ups.
Your responsibilities will also include maintaining accurate databases and reports, ensuring marketing materials are well presented, and monitoring front-of-house facilities. You will share the duty officer role with the Branch Manager, handle incidents in partnership with premises contacts, and ensure compliance with British Council policies on Health and Safety, Child Protection, Equal Opportunities, and Diversity. You will supervise and support the Branch Support Assistant, coordinate part-time helpers, and contribute to the operational delivery of English Language Training at partner premises.
This is a varied and collaborative role that requires flexibility to support colleagues across the Sales and Customer Service team in tasks such as student registration, open days, parent events, and promotional activities. The teaching centres operate Monday to Friday from 8:30am to 8:00pm, and Saturday to Sunday from 8:30am to 5:30pm. The position follows a five-day work week on a shift system, with regular evening and weekend work.
We are seeking someone who works effectively with diversity, demonstrates a commitment to professional and organisational development, and actively contributes ideas to improve our services based on customer feedback. In return, you will have the opportunity to work in a vibrant, multicultural environment, representing one of the UK’s most respected cultural and educational organisations, while playing a key role in helping us meet our business and customer service goals.
Qualification & Experience:
- Excellent English and Vietnamese. The candidate must have the ability to speak and write fluently
- Undergraduate degree.
Minimum 2 to 3 years’ experience of working in a customer service/sales environment, preferably in the services industry.
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Important Information:
Pay Band: 4/H
No. of positions: 3
Country/Location: Ho Chi Minh, Vietnam
Department : Exams
Contract Type : Fixed Term Contract-local
Closing Date : 25th August 2025
Right to Work: Applications are welcomed from candidates in Vietnam with a natural right to work. However, please note candidates must have a natural right to work in the country, on a permanent basis, as immigration clearance and/or on-going visa support is not provided by the British Council for this role. Relocation support is also not provided.
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. That’s why we warmly welcome applications from all under-represented communities, alongside candidates from all backgrounds. Your unique perspectives, skills, and experiences matter to us, and are invaluable in shaping our inclusive workplace.All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.The British Council is committed to safeguarding children, young people and adults who we work with.We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.If you have any problems with your application please email [email protected] Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.
