Senior B2B Marketing Executive – Event Planning

Objectives

As the Senior Marketing Executive – B2B Marketing (Event Planning) at PMAX, your mission is to drive qualified lead generation and brand credibility through strategic, insight-led event initiatives. You'll play a key role in turning events into high-performing demand generation channels, enhancing the buyer journey, and fueling the B2B growth pipeline.

Job Description

Event Strategy & Demand Generation

• Own and execute the event-led demand generation strategy to support lead generation, nurturing, and conversion goals
• Define the event calendar across formats: webinars, offline/online workshops, roundtables, networking mixers, or conferences…
• Collaborate with Business Development, Partnership and Expertise teams to shape event topics based on customer pain points, industry trends, and product-market fit

End-to-End Event Management:

Own event strategy, planning, production, and post-event execution

• Lead events from ideation to execution and post-event follow-up, ensuring operational excellence and brand consistency
• Oversee all logistics and operations, including venue selection, vendor coordination, partner collaboration, and attendee experience
• Work directly with internal and external speakers on content development, briefings, and presentation flow to ensure compelling and impactful delivery
• Coordinate with the B2B Content and Designer to create promotional assets across key channels
• Optimize audience registration and engagement through strategic event campaigns and targeted outreach

Performance Tracking & Reporting

• Monitor and report on key metrics such as registrations, attendance rates, MQLs, SQLs, and ROI to evaluate event performance
• Utilize CRM and marketing analytics tools to measure attribution and lead progression through the funnel
• Deliver actionable insights for continuous improvement

Job Requirements

Skills & Knowledge & Qualification

• Must have
  • At least 2 years of experience in B2B marketing with a proven focus on event planning and execution
  • Demonstrated ability to run both virtual and offline events with measurable outcomes
  • Strong project management and organizational skills; detail-oriented under tight deadlines
  • Excellent communication and stakeholder engagement skills
  • Analytical thinking and problem-solving ability, with a bias toward action
  • Experience in working with cross-functional teams and managing external vendors
  • Growth mindset, ownership mentality, and adaptability in a fast-moving environment
• Good to have
  • Experience in demand generation or performance marketing campaigns
  • Familiarity with CRM and automation tools (e.g., HubSpot, Salesforce, Mailchimp)
  • Background in marketing agencies or high-growth companies
  • Awareness of how AI, MarTech, or data tools can enhance B2B marketing effectiveness
  • Event production experience across different formats (e.g., roundtables, hybrid events, co-branded activations)

PMAX-er Identification

• Client Impact: Everything we do is ultimately to deliver real client impact and value.
• Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.
• People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
• Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
• Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

Benefits

• Competitive salary range with quarterly & yearly incentives and 13th-month salary
• Flexible working time with 4 days working from home per month and 15 paid leaves per year
• Insurance as full salary (SHUI)
• Annual health check-up and Healthcare Insurance VNI for all employees
• Laptop supply/allowance or support for laptop purchase costs on an individual basis
• Internal training & career development opportunities, and external L&D budget sponsorship
• Team bonding budget quarterly, snack time to engage team members
• Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
• Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
• Other staff welfare allowances.

Job Summary