General Information
Date Published
09-Jun-2025
Advertising Ends
23-Jun-2025
ID#
12217
Role Type
Marketing & Comms
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Vietnam
Location
Vietnam
Position Description
- Proven experience in healthcare nutrition, dairy, or related FMCG brands.
- 360° campaign management, Innovation and product launches.
- Demonstrated track record in strategic thinking, successful campaign execution, and stakeholder management.
Role purpose
This role is responsible for leading and executing integrated marketing strategies to drive the growth of Total10 by Anlene and Premium Adult Nutrition Portfolio. You will oversee 360° campaigns, brand innovation, healthcare professional engagement, strategic partnerships, and consumer communication across all channels. This position requires strong leadership, commercial acumen, and deep experience in FMCG nutrition marketing to deliver market share growth and brand equity.
Role Accountabilities
Strategic Brand Management:
- Lead strategic planning and execution of the annual brand plan for Total10 by Anlene brand, Own the P&L, pricing strategy, and portfolio mix.
- Innovation Launch Excellence:
- Partner with the global innovation team & manufacturer to develop NPD from gate 0 to post-launch review, including formula input, claim alignment, and go-to-market planning.
HCPs & Medical Engagement:
- Build brand trust in Medical channels through: digital-first communication, PR, social storytelling, pharmacy activation, and HCP education (doctors/pharmacists).
- Identify and execute win-win collaborations with healthcare and retail partners (e.g., FPT Long Châu, Pharmacity), supporting brand purpose and driving consumer conversion.
Media & Content Strategy:
- Work closely with media/digital agencies and in-house teams to deliver high-performing omnichannel campaigns. Evaluate performance using a data-driven and test-learn-optimize mindset.
- Team & Cross-Functional Collaboration:
- Lead project teams & foster collaboration and strong stakeholder management with cross-functional units including Sales, RA, Supply Chain, and Global Brand teams.
Compliance & Risk Management:
- Ensure all communication and innovation activities comply with local regulations, scientific substantiation, and Fonterra governance standards.
- Company/Fonterra accountabilities
About You
- Bachelor’s degree in Marketing or a related field. MBA from a reputable university will be an advantage.
- Minimum 6 years’ experience in marketing roles, including 360° campaign management, Innovation and product launches.
- Proven experience in healthcare nutrition, dairy, or related FMCG brands.
- Demonstrated track record in strategic thinking, successful campaign execution, and stakeholder management.
- Experience collaborating with regulatory bodies or scientific affairs.
- Strong familiarity with digital performance marketing and social commerce.
- Expertise in Brand Planning and Innovation, Consumer Insight & Activation,
- Project Management and Financial Acumen with P&L ownership
- Proficiency in Digital Marketing & Performance Media, Strategic Partnership Development and HCP/Pharmacy Engagement
- Fluent in both English and Vietnamese.
Our Co-operative
Te Mātāpuna toa takitini
Fonterra’s strength is in the collective.
We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our rich history is built on farming families working together to share the natural goodness of our dairy with the world.
Collaboration, innovation, and passion was the cornerstone of our creation and something we continue to value today through our commitment to care for the land, our animals, and every drop of milk. Our milk creates goodness through nutritious food with safe, quality ingredients that are loved here in New Zealand and around the world.
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