This role is responsible for driving Zalopay’s user acquisition by developing and optimizing performance-based content campaigns, with a primary focus on scaling external out-app traffic. Reporting to the Associate Growth Manager, the Senior Growth Marketing Executive collaborates closely with other growth leaders to deliver measurable acquisition results through data-driven, high-impact content. The role aims to convert external audiences into active users, maximize advertising efficiency, and ensure sustained growth of the app’s user base.
Responsibilities
- Develop and execute content-led user acquisition campaigns via external out-platform channels such as advertising, affiliate networks or referral
- Collaborate with creative and growth teams to build engaging, high-performing ad creatives and landing page content based on user insights and data analysis
- Monitor and optimize acquisition campaign performance and budget
- Drive a year-long performance content strategy, aligned with business goals, seasonal campaigns, and product launches
- Oversees overall acquisition advertising budget and planning for both BAU and seasonal campaigns
- Research, track, and analyze market trends, consumer behaviors and implement research into digital marketing campaigns
- Stay informed about industry innovations and changes that may impact advertising strategies
Yêu cầu
- 3–5 years of experience in performance marketing with a strong focus on content strategy and optimization. Experience with e-commerce, fintech, e-wallet or other online services with large userbases is strongly preferred.
- Highly experience with major advertising platforms such as Meta, TikTok, Google and other local networks such as Accesstrade, Adflex are compulsory
- Knowledgeable on current market’s financial service product offerings, especially domestic market, is preferred.
- High level of understanding of online traffic analytics tools, such as Google Analytics and Appsflyer are strongly preferred
- Proven ability to create and scale data-driven content campaigns that drive measurable growth
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Experience in A/B testing, content experimentation, and deriving insights from campaign performance
- Creative mindset with a strong understanding of what content drives engagement and conversion
- In-depth knowledge of current digital trends
- Analytical mind, with a passion for measuring data
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